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Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

And, I’m sure we’ll see tons of posts this week about how Ello is going to be the next Facebook. Through all this testing and “early adopting” (although, to Jeremy Pepper’s point , testing new platforms is something you owe to your clients), Ello isn’t going to be the new Facebook. And you know why?

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Facebook [link]. Barbara Rozgonyi on Facebook. Connect with David Meerman Scott. Instagram [link].

Marketing 118
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Did we blow our chance to change the marketing world with social media?

Communications Conversations

After all, consider the following: MySpace was the dominant social media platform in 2007. Friendfeed launched (and was subsequently acquired by Facebook a couple years later). Twitter looked like this in 2007–and the President of the U.S. YouTube was just two years old! George Bush, at the time) had no Twitter profile.

SMB 99
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What’s Trending for 2023?

PRSay

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times.

Trends 126
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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Facebook is demanding changes to the way we do things as companies who have brand pages. Rather than relying heavily on what we’ve learned, we have to stretch our legs and find our own way.

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5 Celebrities That Are Crushing it on Social Media

Critical Mention

Her fans love getting her unfiltered thoughts and uncensored selfies through her social media channels, such as Facebook, Twitter and Instagram. Rihanna holds one of the top spots on Facebook and is also one of the most viewed stars on YouTube. . LeBron James. The Kardashians.