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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? trillion, according to AMO Strategic Advisors.

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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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The Magical PR Strategy Question

Doctor Spin

link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Understanding How To Win The Magical PR Strategy Question demands a deep understanding of what makes your organisation unique—and how it can be leveraged in your PR efforts. Source: Strategic Change 1 Connor, T.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

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The Sword of Certainty: Information is Power

Doctor Spin

corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” Continue reading Learn more: Information Asymmetry: The Informed Minority Advantage Subscribe and get a free ebook on how to get better PR ideas. It’s a persistent—and unfortunate!—corporate 2013, May 3).

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Maxim Behar for Bloomberg TV Bulgaria: How to Increase Voter Turnout in Bulgaria

Maxim Behar

Maxim Behar: We had the prospect in the late 1990s, when we knew the sacred date January 1, 2007, when Bulgaria enters EU. If we go back to 2007 and compare it, the difference is huge, people will be surprised. And now that 2007 has passed, and suddenly the expectations seem to have faded. Host: It really increased.

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