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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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3 Things Puppies and Kittens Taught Me About Becoming Influential

Waxing UnLyrical

Those two years might as well have been five (or seven), given the extraordinary progress we made in raising the organization’s visibility and profile during some of the most turbulent times in animal welfare (to cite just two: the 2007 pet food recall and Michael Vick case ). I learned so much while I was at the A.

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PR Rock Stars: Trane’s Heidi McGuire

Communications Conversations

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? I am one lucky lady, and I recognize how privileged I am to with my support network.

Energy 68
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77
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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If PR experts need to get a working-class demographic, they must speak their language and know how to talk to them effectively. Concerning PR, everybody benefits from social media platforms — from the large corporations to the “little people.”

Ethics 64
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Junk Mail, Junk News

Bad Pitch Blog

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2007 the familiar blue Valpak® envelope will deliver savings to nearly 46 million households each month throughout the United States , Canada and Puerto Rico. In add ition, Valpak.com®,

Local 40
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Acting Ethically Means Going Beyond Performative Action – Candace Hamana

Ethical Voices

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? Absolutely.

Ethics 81