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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

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Ethos, Pathos, and Logos in Public Relations

Doctor Spin

Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. Public Opinion (1922). Organization Development Journal.

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In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

Kelly retired from the University of Florida College of Journalism and Communications in 2019 after 16 years, including three years as chair of the Public Relations Department, where she was an internationally recognized authority on fundraising as a specialization of public relations. She was 77. I wish her family peace.”

Education 157
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The Golden Rule of Persuasion

Doctor Spin

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. Primes as hidden persuaders.

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Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

Brand 78
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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Which of the current core course offerings are essential? What would you drop and why?