Ishmael's Corner

SEPTEMBER 30, 2014

Unlike the FT, I believe the vast majority of people have the wherewithal to understand that if a certain piece of information is coming from Hershey or any other company/organization, it carries a certain bias. Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing.

Journalism 150

Journalism Brand Branding Publicity 150

Doctor Spin

FEBRUARY 22, 2024

While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). link] In many industries, organisations sell products and services to other companies. Lobbying as Legislative Subsidy. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

JULY 5, 2018

At a Fortune 500 company I worked with, I noticed one of the key directors never worked Fridays. Because 2006 was the year I resolved to get on a path to independence — first in where and when I work, and ultimately if I work. Get more media pitching knowledge from Michael Smart here. They said yes, because he was that good.

Pitching 61

Pitching Course Financial Media Relations 61

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. But luckily we maneuvered through and can summarize why the pitch sucks.

Pitching 40

Pitching Advertising Advertising Video 40

Ethical Voices

MARCH 14, 2022

I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

Bad Pitch Blog

JULY 6, 2006

From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? One could argue in Lay''s case that the truth he would be forced to confront (bankrupt company, displaced workers, destroyed nest eggs, prison, etc.) So we find it silly to outline why this particular pitch sucks.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. L-3 Communications, the Mighty Ducks of Anaheim, Pacific Sunwear and The Walt Disney Company.

Pitching 40

Pitching Wireless Local Newspapers 40

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. So anyway, think about this: Now someone who gets pitched EVERYTHING will have an opportunity to say “Look what I have” on his own blog. And here’s the pitch he called out. SIG FILE _ "I’m pitching venture-backed.

Pitching 40

Pitching Enterprise Analysis Data 40

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. Where is the call to action in this pitch? Always end pitches with specific next steps that make it easy for its recipient to learn more. -

Pitching 40

Pitching Chemicals System Video 40

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. from SCHOOL. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

MARCH 5, 2006

Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch?

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Here are excerpts from the news release: THE MORRIS + KING COMPANY ISSUES BEST PROFNET QUERIES OF THE YEAR Plumbers and Paparazzi Photographers Unite!!!

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. Wade is now a health enthusiast who shares extensively researched principles that can make a significant difference in the lives of your audience, too! ### If you wish not to receive future e-mails from COMPANY, click here: URL Why does it suck?

Pitching 40

Pitching Report Interviews Course 40

Sword and the Script

AUGUST 13, 2019

While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. Describe your company in one or two sentences and throw in its URL for more information.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. Matt Gray, Bryn Mawr News ADDRESS Dear Matt: The young company below epitomizes how Generation X is building entrepreneurial success; through social networking, moreover, through fraternity Greek life. Think again. Some colleges are Greek-free.

Pitching 40

Pitching Energy Newspapers Education 40

Bad Pitch Blog

APRIL 2, 2007

Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

Bad Pitch Blog

APRIL 9, 2006

Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions). Yeah, the Bad Pitch blog is always telling everyone to hurry up and wait. But keep in mind that heeding our mantra drastically cuts down the cycle time of your first, second and third pitch. I''m a freelancer.

Media Relations 40

Media Relations Media Pitching Small Business 40

Sword and the Script

NOVEMBER 8, 2022

Two different companies in the PR technology space have launched indexes of their own. The list is determined by the company’s media monitoring tech and Kelp, a consulting firm Signal AI acquired in August and has turned into a corporate reputation service. It was acquired by Berkshire Hathaway in 2006.

Corporate 78

Corporate Reputation Case Study Employee 78

Bad Pitch Blog

FEBRUARY 28, 2007

Just this morning a colleague at GMA showed us this pitch. At last count, three men claim to be the father of the child.James Brown passed away on December 25, 2006. Information Survival LLC is a privately held security company based in New York. ### Again, worst thing about it is how wordy the darn thing is. That''s targeted.

Pitching 47

Pitching Hotels Exercises Data 47

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” You don’t need to be a big shot so send us a pitch !

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

JULY 9, 2019

The Constant Contact bounce rate seems exceedingly high but double-checked the number before scheduling this post, and that’s what the company is reporting at the time this was published. With one or two exceptions there aren’t significant differences between the tactics,” wrote the company. Publishing: Monday 3:00 p.m.

Study 91

Study Marketing Data Analysis 91

Bad Pitch Blog

APRIL 26, 2006

This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. Don’t I know you?”

Pitching 40

Pitching Real Estate Fashion Film 40

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Enlightened Self-Interest: The Pitch Email. You own a business and want to increase sales. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Bad Pitch Blog

OCTOBER 20, 2006

Riveting topics like a new company logo, a new light bulb vendor or a new company web site. Let’s review his lame pitching to date. WhoCares uploaded by megtanglao tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Rubenstein PR | Gawker' What’s the news?

Real Estate 40

Real Estate Pitching Web Enterprise 40