Expert insights. Personalized for you.
From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. MORE
You’d think this was common sense, but we’ve been buried by really bad pitches as some shameless PR practitioners do whatever it takes to get a media placement. Another bad pitch practice seems to be reading a post or two of my blog and spitting it back to me,” says Parmet. MORE
So this was a poorly targeted, blanket pitch but that''s not what drives me nuts. If you learn nothing more from this rant, please understand that a news release is NOT a pitch. Its tactics like this that p**s me off and remind my why we started the Bad Pitch blog. OK folks. MORE
Just in time for the weekend, we bring you a good pitch for ParkerGrace sunglasses. Subject: A Shady Pitch Hi, FIRSTNAME. Megan Licursi, Principal MLMC CONTACT INFO - This pitch is well-crafted. But the real reason this pitch gets the Glinda is the subject line. MORE
This represents an elegant yet simple solution to submitting your pitch to blogs. tags | public relations | PR | good pitch | bad pitch | bad pitch blog | media relations Josh Hallet at Hyku has created Instant PR. We suspect you’ll be seeing this type of push-button solution used across more and more blogs each day. MORE
Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Let''s assume the pitch was sent to someone that actually covers online dating. MORE
Ziff-Davis TechTarget exec, journalist and blogger Sean Gallagher sent us a pitch with a subject line that sinks to a new low. Sean notes: "This subject line almost automatically destined the pitch it was attached to for my spam bucket. laxative-themed pitch didn''t get approved? MORE
Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. Yep, both pitches from this person included an attachment. This pitch abuses a very valuable and effective form of media relations: source filing. No two suck alike. MORE
On behalf of the Bad Pitch Blog, I want to wish you and yours all the best during this holiday season. So until next time, keep those bad pitches coming. tags public relations PR media relations media good pitch bad pitch bad pitch blog Slick here. MORE
A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. Where is the call to action in this pitch? MORE
We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. MORE
Want to stay up to date on the Bad Pitch Blog but not interested in RSS? Check out the sidebar and you''ll see we now offer Feedblitz. Just enter your email, hit enter and you''ll be signed up to receive our posts in your email inbox shortly after we hit publish MORE
This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached. MORE
When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. Don''t pitch and say "Hey, Media Map says you cover small business. MORE
But the Bad Pitch blog tries to provide timely, relevant content. The more you edit, the better your pitches get. Creating tight, effective pitches will become second nature. Pitch Less: Yep, mass pitching is for ass clowns. New Year’s resolutions are crap. MORE
Enough Already Repeat after me " A news release is NOT a pitch." A news release is background material that supports a pitch. Your pitch should focus on telling a specific editor why the news is relevant to her readers. MORE
This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. But let’s set that aside and simply evaluate this from a pitch perspective. This line *might* work in a bar, but to start a pitch with it defies logic. MORE
OK, we have more geographic reach online than off, but Richard and I are out and about spreading the good word about bad pitches and wanted to let you know the details. MORE
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch? MORE
If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. Note to Self: Find the person at Bacon’s that updates Media Map profiles. MORE
2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog MORE
Welcome to the Bad Pitch blog. We’re tired of the public relations industry taking the blame for a minority of its members that pollute communication channels with bad pitches, poorly written news releases and useless phone calls asking "did you get the release?" It’s our hope that the Bad Pitch blog will entertain the true victims of this practice, the PR industry, and it will help the guilty parties improve. MORE
In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. But this is a first—a pitch so bad the reporter outed it on Flickr. But that’s not why this pitch gives me pause (Yeah, I went there. MORE
We knew Glinda would be back as soon as we glanced at this pitch from The McGinn Group’s Nellie Lide. Thanks, Nellie [Sig File] - In addition to the wicked-short length and link to the news release, here’s why this good pitch gets a Glinda, our badge of honor. Her pitch shows it. MORE
The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart. MORE
Check out his good pitch and stay tuned to see why it doesn’t suck. -- From: GOOD PITCH Sent: Wednesday, May 5, 2004 5:28 PM To: Jonathan Wilde Subject: Story Idea: What if Darth Vader was a Maxim Intern Dear Mr. Wilde, Can you imagine the mayhem of having Darth Vader on the Maxim staff? MORE
The Bad Pitch Blog is hitting the road and spreading the word about what NOT to do to achieve media relations success. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Ragan’s | Strategic Public Relations Conference | PR Rehab We’re presenting at Ragan’s 10th Annual Strategic Public Relations Conference in Chicago from September 21-22. There is also a Wiki for the event, PR Rehab. MORE
We''re one month old and Technorati tells us the Bad Pitch blog has already inspired a few folks into action. Perhaps BadHack should give the credit to legendary Spin Bunny instead of the Bad Pitch blog? Good Pitch Blog As we’ve said before, we need all the help we can get to stop bad pitches. The Good Pitch blog joins the fray. Good Pitch reminds me that some folks take our name at face value. So Glinda is up next with a good pitch. MORE
Pitches seem to be reaching an all-time low. It’s getting so bad that two people recently lost their jobs over pitches they distributed. Gawker tells us of a racist pitch so misguided that its sender is lucky if unemployment is the only consequence of her actions. MORE
As pitches good and bad are sent to us, the Bad Pitch bloggers realized a need for a badge of honor. Your comments are creating a great dialogue and fueling our efforts here. Please keep them coming as everyone is learning. MORE
Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times. MORE
As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. pitch? Moron Publicist of the Month: KFC’s Flack Gawker In the aftermath of this outing, the Bad Pitch blog has learned that, while he was probably fried, this publicist was not fired. PR Smackdown III FastCompany Now Fast Company’s blog presents pitches to its readers and asks them to vote for the best one. MORE
I''ve been out of touch lately. To make up here''s one that, to coin an oft-repeated phrase, needs no real intro: Came from a pissed-off business editor who was ultimately laughing. I added a few notes and had some fun. Subject: Newest Feminine Hygiene Innovation Dear Editor, The DivaCup™ represents the first breakthrough innovation in feminine hygiene in over 50 years! Please see attached a New Products Release, Press Release and Photo for your review. A Fact Sheet is also included. [RL: RL: !!, MORE
From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks. The Bad Pitch blog stands by its position on dead pitches. MORE
We''ve started a Bad Pitch Buffet of sorts. This includes our signature dish: "Three Strikes and You''re Out-ed." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. MORE
The Bad Pitch Blog I don''t even know where to start. Every day I''m faced with a decision: do I "tell on my peers" or just ignore the fact so many people who do PR just plainly suck. Today I''m reading the NY Times and the faux-cynical gossip columnist ( Public Lives , and I’m sure the ‘v’ is extraneous) is talking with cheeked tongue about a super-hyped Bodog.com party [ [link] ] where everyone, I mean everyone, was invited. MORE
Turns out that PR folk are not the only ones who send bad pitches! As we know, our HR colleagues pitch all day, every day. When they recruit, they’re pitching. When they announce inevitably negative changes to benefits packages, they’re pitching. Can you imagine: You pitch aggressively by phone and e-mail, and the reporter finally responds to you…only to find he’s blocked?!? This from someone at RLM who isn’t as wily as I am. MORE
Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Reading this pitch was charity enough thanks. In the few days we’ve been doing this blog, it has become clear to me that we need to back up a few steps and address even more of the basics here, including a breakdown of the lifecycle of a pitch. We’ll explain why it stinks at the end. MORE
It''s only fitting that the Bad Pitch Blog was itself pitched by a public relations person less than eight hours after it was launched. In this case, it was a good pitch from Blake Barbera at the Wet Feet PR Blog. Here it is: -- Subject: CES - pitch analysis Body: Hey there, I came across your new blog through Media Orchard. Not sure if you guys have had the chance to read Sam Whitmore''s analysis of PR pitches he received during CES, but it is worth a look. MORE
Let’s review his lame pitching to date. WhoCares uploaded by megtanglao tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Rubenstein PR | Gawker MORE
Until then, the URLs above will allow you to add Bad Pitch blog to your newsreader. The feed for this site is available via Atom [link] or via RSS [link] I need to pop the hood on this site and fiddle with the html code. I''m looking forward to customizing the home page and adding a blog roll amongst other things. Enjoy! UPDATE : We''ve been chickletized. Be sure to sign up. It''s one click away now MORE
Bad Pitch Blog
AUGUST 27, 2006
Ziff-Davis TechTarget exec, journalist and blogger Sean Gallagher sent us a pitch with a subject line that sinks to a new low. Sean notes: "This subject line almost automatically destined the pitch it was attached to for my spam bucket. laxative-themed pitch didn''t get approved?
Bad Pitch Blog
DECEMBER 22, 2006
On behalf of the Bad Pitch Blog, I want to wish you and yours all the best during this holiday season. So until next time, keep those bad pitches coming. tags public relations PR media relations media good pitch bad pitch bad pitch blog Slick here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bad Pitch Blog
JULY 4, 2006
2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog
Bad Pitch Blog
AUGUST 1, 2006
Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.
Bad Pitch Blog
OCTOBER 18, 2006
In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. But this is a first—a pitch so bad the reporter outed it on Flickr. But that’s not why this pitch gives me pause (Yeah, I went there.
Bad Pitch Blog
MAY 31, 2006
We''ve started a Bad Pitch Buffet of sorts. This includes our signature dish: "Three Strikes and You''re Out-ed." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME.
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Bad Pitch Blog
SEPTEMBER 20, 2006
OK, we have more geographic reach online than off, but Richard and I are out and about spreading the good word about bad pitches and wanted to let you know the details.
Bad Pitch Blog
JULY 24, 2006
Pitches seem to be reaching an all-time low. It’s getting so bad that two people recently lost their jobs over pitches they distributed. Gawker tells us of a racist pitch so misguided that its sender is lucky if unemployment is the only consequence of her actions.
Bad Pitch Blog
MAY 9, 2006
A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. Where is the call to action in this pitch?
Bad Pitch Blog
SEPTEMBER 26, 2006
This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. As if this weren’t bad enough, Trebucht tells us: The pitch had two, unrequested photos attached.
Bad Pitch Blog
MARCH 23, 2006
From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release.
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Bad Pitch Blog
MARCH 9, 2006
Just in time for the weekend, we bring you a good pitch for ParkerGrace sunglasses. Subject: A Shady Pitch Hi, FIRSTNAME. Megan Licursi, Principal MLMC CONTACT INFO - This pitch is well-crafted. But the real reason this pitch gets the Glinda is the subject line.
Bad Pitch Blog
FEBRUARY 20, 2006
Check out his good pitch and stay tuned to see why it doesn’t suck. -- From: GOOD PITCH Sent: Wednesday, May 5, 2004 5:28 PM To: Jonathan Wilde Subject: Story Idea: What if Darth Vader was a Maxim Intern Dear Mr. Wilde, Can you imagine the mayhem of having Darth Vader on the Maxim staff?
Bad Pitch Blog
OCTOBER 2, 2006
We knew Glinda would be back as soon as we glanced at this pitch from The McGinn Group’s Nellie Lide. Thanks, Nellie [Sig File] - In addition to the wicked-short length and link to the news release, here’s why this good pitch gets a Glinda, our badge of honor. Her pitch shows it.
Bad Pitch Blog
SEPTEMBER 22, 2006
Enough Already Repeat after me " A news release is NOT a pitch." A news release is background material that supports a pitch. Your pitch should focus on telling a specific editor why the news is relevant to her readers.
Bad Pitch Blog
FEBRUARY 20, 2006
As pitches good and bad are sent to us, the Bad Pitch bloggers realized a need for a badge of honor. Your comments are creating a great dialogue and fueling our efforts here. Please keep them coming as everyone is learning.
Bad Pitch Blog
JULY 6, 2006
From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks. The Bad Pitch blog stands by its position on dead pitches.
Bad Pitch Blog
DECEMBER 30, 2006
When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. Don''t pitch and say "Hey, Media Map says you cover small business.
Bad Pitch Blog
MARCH 5, 2006
Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Let''s assume the pitch was sent to someone that actually covers online dating.
Bad Pitch Blog
MARCH 19, 2006
You’d think this was common sense, but we’ve been buried by really bad pitches as some shameless PR practitioners do whatever it takes to get a media placement. Another bad pitch practice seems to be reading a post or two of my blog and spitting it back to me,” says Parmet.
Bad Pitch Blog
OCTOBER 20, 2006
Let’s review his lame pitching to date. WhoCares uploaded by megtanglao tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Rubenstein PR | Gawker
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?
Bad Pitch Blog
MAY 7, 2006
We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch.
Bad Pitch Blog
DECEMBER 18, 2006
The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart.
Bad Pitch Blog
OCTOBER 17, 2006
Turns out that PR folk are not the only ones who send bad pitches! As we know, our HR colleagues pitch all day, every day. When they recruit, they’re pitching. When they announce inevitably negative changes to benefits packages, they’re pitching. Can you imagine: You pitch aggressively by phone and e-mail, and the reporter finally responds to you…only to find he’s blocked?!? This from someone at RLM who isn’t as wily as I am.
Bad Pitch Blog
MARCH 7, 2006
This represents an elegant yet simple solution to submitting your pitch to blogs. tags | public relations | PR | good pitch | bad pitch | bad pitch blog | media relations Josh Hallet at Hyku has created Instant PR. We suspect you’ll be seeing this type of push-button solution used across more and more blogs each day.
Bad Pitch Blog
FEBRUARY 20, 2006
We''re one month old and Technorati tells us the Bad Pitch blog has already inspired a few folks into action. Perhaps BadHack should give the credit to legendary Spin Bunny instead of the Bad Pitch blog? Good Pitch Blog As we’ve said before, we need all the help we can get to stop bad pitches. The Good Pitch blog joins the fray. Good Pitch reminds me that some folks take our name at face value. So Glinda is up next with a good pitch.
Bad Pitch Blog
FEBRUARY 12, 2006
As the blogosphere continues to skewer bad pitches, we''re also linking to the angst and the advice on how to create good pitches. pitch? Moron Publicist of the Month: KFC’s Flack Gawker In the aftermath of this outing, the Bad Pitch blog has learned that, while he was probably fried, this publicist was not fired. PR Smackdown III FastCompany Now Fast Company’s blog presents pitches to its readers and asks them to vote for the best one.
Bad Pitch Blog
JANUARY 20, 2006
It''s only fitting that the Bad Pitch Blog was itself pitched by a public relations person less than eight hours after it was launched. In this case, it was a good pitch from Blake Barbera at the Wet Feet PR Blog. Here it is: -- Subject: CES - pitch analysis Body: Hey there, I came across your new blog through Media Orchard. Not sure if you guys have had the chance to read Sam Whitmore''s analysis of PR pitches he received during CES, but it is worth a look.
Bad Pitch Blog
APRIL 26, 2006
This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. But let’s set that aside and simply evaluate this from a pitch perspective. This line *might* work in a bar, but to start a pitch with it defies logic.
Bad Pitch Blog
FEBRUARY 28, 2006
Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. Yep, both pitches from this person included an attachment. This pitch abuses a very valuable and effective form of media relations: source filing. No two suck alike.
Bad Pitch Blog
OCTOBER 1, 2006
Want to stay up to date on the Bad Pitch Blog but not interested in RSS? Check out the sidebar and you''ll see we now offer Feedblitz. Just enter your email, hit enter and you''ll be signed up to receive our posts in your email inbox shortly after we hit publish
Bad Pitch Blog
JANUARY 20, 2006
Welcome to the Bad Pitch blog. We’re tired of the public relations industry taking the blame for a minority of its members that pollute communication channels with bad pitches, poorly written news releases and useless phone calls asking "did you get the release?" It’s our hope that the Bad Pitch blog will entertain the true victims of this practice, the PR industry, and it will help the guilty parties improve.
Bad Pitch Blog
AUGUST 22, 2006
The Bad Pitch Blog is hitting the road and spreading the word about what NOT to do to achieve media relations success. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | Ragan’s | Strategic Public Relations Conference | PR Rehab We’re presenting at Ragan’s 10th Annual Strategic Public Relations Conference in Chicago from September 21-22. There is also a Wiki for the event, PR Rehab.
Bad Pitch Blog
JANUARY 20, 2006
Until then, the URLs above will allow you to add Bad Pitch blog to your newsreader. The feed for this site is available via Atom [link] or via RSS [link] I need to pop the hood on this site and fiddle with the html code. I''m looking forward to customizing the home page and adding a blog roll amongst other things. Enjoy! UPDATE : We''ve been chickletized. Be sure to sign up. It''s one click away now
Bad Pitch Blog
MARCH 11, 2006
I''ve been out of touch lately. To make up here''s one that, to coin an oft-repeated phrase, needs no real intro: Came from a pissed-off business editor who was ultimately laughing. I added a few notes and had some fun. Subject: Newest Feminine Hygiene Innovation Dear Editor, The DivaCup™ represents the first breakthrough innovation in feminine hygiene in over 50 years! Please see attached a New Products Release, Press Release and Photo for your review. A Fact Sheet is also included. [RL: RL: !!,
Bad Pitch Blog
JANUARY 25, 2006
Our next bad pitch plays off Richard’s example below and will be known as the UNVITATION , thanks to Seinfeld. Reading this pitch was charity enough thanks. In the few days we’ve been doing this blog, it has become clear to me that we need to back up a few steps and address even more of the basics here, including a breakdown of the lifecycle of a pitch. We’ll explain why it stinks at the end.
Bad Pitch Blog
JANUARY 22, 2006
The Bad Pitch Blog I don''t even know where to start. Every day I''m faced with a decision: do I "tell on my peers" or just ignore the fact so many people who do PR just plainly suck. Today I''m reading the NY Times and the faux-cynical gossip columnist ( Public Lives , and I’m sure the ‘v’ is extraneous) is talking with cheeked tongue about a super-hyped Bodog.com party [ [link] ] where everyone, I mean everyone, was invited.
Bad Pitch Blog
AUGUST 15, 2006
So this was a poorly targeted, blanket pitch but that''s not what drives me nuts. If you learn nothing more from this rant, please understand that a news release is NOT a pitch. Its tactics like this that p**s me off and remind my why we started the Bad Pitch blog. OK folks.
Bad Pitch Blog
AUGUST 31, 2006
If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. Note to Self: Find the person at Bacon’s that updates Media Map profiles.
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