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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Deirdre Breakenridge

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

Deirdre Breakenridge

How has pitching media changed? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Your current job is much more about building relationships than PR. Were you able to bring a lot of PR skills to that job? About Spin Sucks. Its mission?

Policies 157
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2 Enduring Strategies for These Content-Saturated Times

PRSay

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. Get more media pitching knowledge from Michael Smart here. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Strategy 133
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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers.

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Podcast Guesting – Why it Should be Part of Your Content Marketing Mix and How to Setup Your Pitch

Buzzstream

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

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Which Tools Should You Choose for Podcasting Success?

Cision

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop.

Tools 120
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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. And we’d held those positions for several years.

SEO 100