Doctor Spin

FEBRUARY 26, 2024

Like a skilled gardener preparing the soil before planting seeds, successful persuaders understand the importance of laying the groundwork before pitching. Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years? On the development, mechanisms, and ecology of nonconscious social behavior.

eBook 52

eBook Journalism Course Examples 52

Sword and the Script

APRIL 6, 2021

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product. Its software is sold as a subscription-based service.

Media 104

Media SEO Analytics Analysis 104

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

PRSay

MARCH 30, 2018

Here are some quick reminders of the new techniques that were supposed to “change everything” just during my short career: • 2006 — “Bypass the media” was the watch cry. Get more media pitching knowledge from Michael Smart here. Your audiences would find it when they searched, so why bother with those pesky reporters?

Facebook 92

Facebook Newspapers Google Pitching 92

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Once they’ve prepared a strategy , picked a host and pitched to potential guests, it’s time to shop.

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Tools Skype Software Content Marketing 120

Bad Pitch Blog

FEBRUARY 3, 2010

We all know that PR folk are not the only ones who send bad pitches! As we are aware, our HR colleagues pitch all day, every day. When they recruit, what are they doing: they''re pitching. When they announce inevitably negative changes to benefits packages, that''s really a pitch. You get the idea. department lately?

Pitching 41

Pitching Technology Resources System 41

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. And we’d held those positions for several years.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. More specifically, OPM research has primarily focused on two interrelated factors: (1) the timing and goals of perception management activities and (2) specific perception management tactics (Elsbach, 2006).” Managing a crisis communication situation with empathy. & Watt, John.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Sword and the Script

NOVEMBER 8, 2022

It was acquired by Berkshire Hathaway in 2006. Here are some interesting posts by or about the PR technology community that stood out to me this month: Only 3% of PR pitches get a response ( Marketing Interactive ). Lokey grew the company from a single office in San Francisco in 1961 into a worldwide communications leader.

Corporate 78

Corporate Reputation Case Study Employee 78

PRSay

JULY 5, 2018

Because 2006 was the year I resolved to get on a path to independence — first in where and when I work, and ultimately if I work. Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . Why 12 years?

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Pitching Course Financial Media Relations 68

Ishmael's Corner

SEPTEMBER 30, 2014

Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Then there are the emailed pitches, trying to persuade me to spend time and reporting resources on stories of questionable value to the FT’s readers.

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Journalism Branding Brand Publicity 150

Bad Pitch Blog

OCTOBER 17, 2006

Turns out that PR folk are not the only ones who send bad pitches! As we know, our HR colleagues pitch all day, every day. When they recruit, they’re pitching. When they announce inevitably negative changes to benefits packages, they’re pitching. This from someone at RLM who isn’t as wily as I am. You get the idea.

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Pitching System Employee Technology 40

Bad Pitch Blog

AUGUST 10, 2007

Here’s the first of several guest posts at The Bad Pitch Blog. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience. Next time you are preparing your pitch, try testing it on someone who has no knowledge of the subject matter.

Pitching 40

Pitching Blogging Media Relations Marketing 40

Doctor Spin

FEBRUARY 22, 2024

While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions). Source: American Political Science Review 8 Hall, R., & Deardorff, A. Lobbying as Legislative Subsidy. American Political Science Review, 100, 69 – 84.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bad Pitch Blog

JANUARY 23, 2007

The Bad Pitch Blog was launched one year ago. Then the bad pitches started coming in and the posts kept getting the kind of feedback that can fuel a fleet of blogs. After one year, the pitches still suck. Stay tuned for a contest we''re creating to crown the baddest pitch of 2006. It''ll be fun.

Pitching 40

Pitching Education Blogging Media Relations 40

Bad Pitch Blog

JULY 4, 2006

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' Check out the back story here.

Media Relations 40

Media Relations Pitching Media Blogging 40

Bad Pitch Blog

JUNE 25, 2013

And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. bad pitch culture jacking current events media relations newsjacking prfail real-time marketing' Just ask Kenneth Cole.

Pitching 70

Pitching Fashion Analytics Resources 70

Bad Pitch Blog

AUGUST 1, 2006

Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. This is one of the lamest pitches I’ve seen in a long time. This is one of the lamest pitches I’ve seen in a long time. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times.

Pitching 40

Pitching Radio Interviews Writing 40

Marketwired

APRIL 12, 2016

population in 2006 to 33% in 2015 — a current total of 155 million Americans. This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. While listenership of podcasts is still small, that audience gets increasingly larger each year.

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Advertising Advertising Television Radio 100

Bad Pitch Blog

MAY 31, 2006

We''ve started a Bad Pitch Buffet of sorts. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. But luckily we maneuvered through and can summarize why the pitch sucks. Why Should You Care?

Pitching 40

Pitching Advertising Advertising Video 40

Bianchi Biz Blog

JANUARY 24, 2022

I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! What advice do you have for PR people that want to pitch you? That is far more preferable to me versus a one-off e-mail pitching a one-off announcement.

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Meeting Automotive Media Technology 77

Bad Pitch Blog

MARCH 23, 2006

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch. Seacrest-style.

Pitching 40

Pitching Wireless Local Newspapers 40

Bad Pitch Blog

JULY 6, 2006

From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? So we find it silly to outline why this particular pitch sucks. And if you don’t know why the pitch sucks after reading it you have bigger problems to deal with--like a freakin’ career change.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. So anyway, think about this: Now someone who gets pitched EVERYTHING will have an opportunity to say “Look what I have” on his own blog. And here’s the pitch he called out. SIG FILE _ "I’m pitching venture-backed.

Pitching 40

Pitching Enterprise Analysis Data 40

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. and “US malls” in the same pitch. Where is the call to action in this pitch? Always end pitches with specific next steps that make it easy for its recipient to learn more. -

Pitching 40

Pitching Chemicals System Video 40

Ethical Voices

MARCH 14, 2022

I founded Kwittken in 2006, sold it in 2010 to MDC Partners, which is now Stagwell. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. Can you use predictive text?”

Ethics 52

Ethics Publicity Data Agency 52

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend. Media relations alone doesn’t cut it.

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Reputation Groups Exercises Energy 60

Bad Pitch Blog

MARCH 5, 2006

Yet he still manages to read and react to bad pitches sent his way. From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Please let me know, NAME Media Contact Russian Love Match URL PHONE NUMBER - OK, why would a PR blogger be a good target for this pitch?

Pitching 40

Pitching Ethics Local Report 40

Bad Pitch Blog

JANUARY 27, 2007

Minneapolis Star Tribune columnist Randy Salas has sent us two bad pitches. In keeping with the pitch style above, we’ll help Randy put some meat on these bones. Unfortunately the person that wrote this pitch will probably try and work the “poor taste” line into future pitches. This lengthy one reflects on recent E.

Pitching 40

Pitching Report Interviews Course 40

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

DECEMBER 18, 2006

The Bad Pitch Blog is awarding Glinda, our good pitch badge of honor, to The Morris + King Company for turning ProfNet’s value add into a publicity opp for their firm. Nov 17, 2006 05:00 PM 1. Nov 01, 2006 12:11 PM EST(America/New_York) -- Here’s why it’s smart. bad pitch media PR ProfNet public relations'

Creativity 40

Creativity Pitching Fashion Education 40

Bad Pitch Blog

NOVEMBER 2, 2007

But Seth Godin brings us the bottom line on mass pitching. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin' OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly.

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

NOVEMBER 3, 2008

We were cleaning out the archives and found our back story –- how the Bad Pitch blog was born. Cue squiggly lines and narrator’s voice… - The seeds for the Bad Pitch Blog were planted in 1995 when the book “Toxic Sludge is Good for You,” used some specific events to discredit the entire public relations industry.

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Pitching Media Relations Blogging Survey 40

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. You don’t need to be a big shot so send us a pitch ! After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Want to be part of the Off Script series?

Marketing 62

Marketing B2B Print Technology 62

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

SEPTEMBER 19, 2006

Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio. You have the option to download and/or stream shows from your own page and hand them out accordingly in a couple of months as “Best of…2006.” Seriously, you need your own radio talk show. Feliz Navidad, People!'

Radio 40

Radio Interviews Pitching Blogging 40

Bad Pitch Blog

JANUARY 25, 2010

We first wrote about this infinitesimal but iconic news release ending back in 2006. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class.

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Guidelines Engineering Journalism Media Relations 43