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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190
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Good Corporate Culture Moves Everyone Forward

5W PR

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 164
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Owning public relations as a management discipline

Wadds Inc.

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. What’s important is the management viewpoint of public relations.

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In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. Newhouse School of Public Communications where she began her teaching career. John Elsasser is the publications director of PRSA. Judy VanSlyke Turk, Ph.D.,

Education 150
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Carbon bandwagon

Stephen Waddington

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. Agency initiatives and new roles appear daily in industry publications. This is the carbon bandwagon. It’s plainly wrong.

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Unlocking the strategic potential of internal communications

Wadds Inc.

My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School.