Hannah and Her Sister Disrupt PR with Babbler
MAY 12, 2016
We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR.
Israeli Startups Join Axis Innovation at NYSE
JUNE 27, 2016
I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony.
Social Tools Summit Wrap
MAY 15, 2015
I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.
3 Surefire Open Spaces Marketing Tactics
MARCH 4, 2015
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector.
Harness the Power of Influencers and Advocates
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Golden Turkey Awards
NOVEMBER 23, 2016
I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.
No one Cares about Your News – Now What? Join us on 2/23
FEBRUARY 10, 2016
The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services.
In the new “Curate or Perish” World, what’s a Flack to Do?
NOVEMBER 17, 2014
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” ” You may get a confused look; tell them that they have come to the right place and you really want to know.
New Tech Reality Show: It’s Magic, is it a Leap?
FEBRUARY 3, 2016
While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B.
Top 15 Free PR Ideas to Grow Your Online Business
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Off to the Social Tools Summit
MAY 8, 2015
I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing.
Tech PR in Asia: Myths and Misconceptions
OCTOBER 22, 2014
As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan.
Wonky Articles Trump other forms of Content
OCTOBER 13, 2015
I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).
Tips for Getting your Tech News Covered in China
DECEMBER 11, 2014
As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China.
Raising Seed Capital: Top Tips from NYETM
MARCH 16, 2016
There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post.
How to Identify the Influencers You Need to Engage
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Secret to Creativity? Ditch the Phone! Get Bored!
JANUARY 28, 2015
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity.
What do Trump and ISIS have in Common?
DECEMBER 2, 2015
Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.
NewCo Showcases NY Tech “In the Wild”
OCTOBER 2, 2014
I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0
Apple News-buster Seth Weintraub on the State-of-the-scoop
SEPTEMBER 28, 2016
Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today.
Social Tools Summit Cheat Sheet
APRIL 18, 2016
Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators.
Huffington Goes Viral with Data Science – You can Too
AUGUST 9, 2016
Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ).
Fortune Magazine Bites the Hand that Curates
OCTOBER 17, 2014
A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment.
Punch up Your News without Using Hype
OCTOBER 7, 2014
You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” ” It can be hard to understand or respond to such subjective criticism.
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution.
What to do when PR hits a Pay Wall
MARCH 30, 2017
PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities.
AdTech NY 2016 Wrap
NOVEMBER 7, 2016
I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit). Some of the most interesting things are not in the program – they occur “interstitially”, during networking and conversations in-between sessions.
Info CAN Leave Black Holes: What this means for PR
AUGUST 27, 2015
You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done , as reported in WSJ. Previously, it was thought that nothing could escape the clutches of a black hole.
Trump is sucking the Air and Fun from PR and News
FEBRUARY 22, 2017
There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy.
The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!
OCTOBER 29, 2015
I was glued to third Republican presidential debate, watching for signs of intelligent life (unsuccessfully), when the broadcast was interrupted by an important announcement.
“Buzzword Bake-off” Reveals the Most Hyped Tech Terms
JUNE 22, 2016
Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?”
Trick or Tweet? The Damage of TMI
MAY 1, 2015
So, does information really want to be free? Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It does if you are an insider trading apologist or fair disclosure objector.
Getting in with the New In Crowd: Developers
APRIL 23, 2015
Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience that may be getting short shrift.
Social Media Week NY Seminar Wrap
FEBRUARY 24, 2016
If you are in PR or marketing, it is probably a familiar feeling. You have some great news or content to promote – but it is really tough these days to get anyone to care. Our Social Media Week New York seminar yesterday addressed the challenges and offered solutions. Thanks to all who attended, and especially Work-Bench for letting us host the event there; and our own Vladimir Spencer and Mike Bush , for their help in managing the event.
Latest PR Tactic: Publishing on Platforms
NOVEMBER 10, 2016
Cross-posted on Hack the Feed. Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Master the channels that are accessible to all.”
Top IT News Picks of the New York Tech Crowd
AUGUST 31, 2016
Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest.
Enterprise Design Tips and Resources, via NYETM
JANUARY 19, 2017
I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.
Check out Geek Art & Design at Creative Tech Week NYC
MAY 4, 2016
My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I had been invited to CTW and did not quite know what to expect.
PR In China: the Latest Hits (and Misses)
DECEMBER 4, 2014
The Daily Show. Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings.