Flack's Revenge

The Hardest (and easiest) P.R. to Write

Flack's Revenge

I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end. My family was huddling at the funeral home, the day after, discussing the arrangements.

How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back.

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Trending Sources

Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos, and thanks again for inviting me to speak there. It gave me the chance to hear from a range of speakers, including vendors and users.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Trump, Tinder, Press Offender – New Rules of Taking on Media

Flack's Revenge

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the barrel. This seems to be changing.

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How to Get Press for Your Startup

Flack's Revenge

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.

Uber Flap Shines Harsh Light on Tech Journalism

Flack's Revenge

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Jennifer Johnson , the keynote speaker, was a real dynamo.

In the new “Curate or Perish” World, what’s a Flack to Do?

Flack's Revenge

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” ” You may get a confused look; tell them that they have come to the right place and you really want to know.

No one Cares about Your News – Now What? Join us on 2/23

Flack's Revenge

The game is changing in marketing and PR. There’s increasing competition for the customer’s attention. It’s difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to cover PR-driven news these days. And people don’t need to read articles to vet new products and services.

New Tech Reality Show: It’s Magic, is it a Leap?

Flack's Revenge

While many were anxiously awaiting the results of the Iowa caucuses yesterday, tech media were caught up in another drama. They were buzzing about $793 million funding for Magic Leap, a secretive startup now valued at $4B.

Tech PR in Asia: Myths and Misconceptions

Flack's Revenge

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing.

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PR for Dummies, via Trump and the Mooch

Flack's Revenge

The Trump presidency is the gift that keeps on giving when it come s to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can appreciate that most people don’t understand what we actually do.

Wonky Articles Trump other forms of Content

Flack's Revenge

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Tips for Getting your Tech News Covered in China

Flack's Revenge

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China.

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing.

Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Flack's Revenge

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide.

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Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity.

NewCo Showcases NY Tech “In the Wild”

Flack's Revenge

I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0

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What do Trump and ISIS have in Common?

Flack's Revenge

Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.

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Tech has an image problem. How do we fix it?

Flack's Revenge

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush.

Fortune Magazine Bites the Hand that Curates

Flack's Revenge

A funny thing happened on the way to the LinkedIn forum. PR Week covered their CommsConnect event last week – what caught my attention was the headline: Fortune’s Lashinsky: Branded content is ‘propaganda’ I’ll say more about this in a moment.

Punch up Your News without Using Hype

Flack's Revenge

You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” ” It can be hard to understand or respond to such subjective criticism.

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Social Tools Summit Cheat Sheet

Flack's Revenge

Seven sessions. Two trender chats. A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators.

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Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Cross posted on Hack the Feed. My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ).

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The Art of the Linguistic Kill Shot

Flack's Revenge

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” ” Trump has perfected the art of name calling.

Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media.

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Info CAN Leave Black Holes: What this means for PR

Flack's Revenge

You may have heard read about the new theory that explains how information can escape black holes. None other than Stephen Hawking now says this can be done , as reported in WSJ. Previously, it was thought that nothing could escape the clutches of a black hole.

4 PR Lessons From Comedy via Seinfeld and Stern

Flack's Revenge

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar.

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The Martians Have Landed, Your Pitch Stinks, We’re All Going to Die!!!

Flack's Revenge

I was glued to third Republican presidential debate, watching for signs of intelligent life (unsuccessfully), when the broadcast was interrupted by an important announcement.

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