Flack's Revenge

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

Data 158

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ).

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Mark Zuckerberg wrote on their blog “our time is better spent bringing people closer together… public content… is crowding out the personal moments that lead us to connect more with each other.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tech has an image problem. How do we fix it?

Flack's Revenge

I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush.

See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

Tools 151

The Art of the Linguistic Kill Shot

Flack's Revenge

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” ” Trump has perfected the art of name calling.

Energy 141

PR Golden Turkey Awards

Flack's Revenge

I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are PR and Branded Content Fake News?

Flack's Revenge

I attended a meeting of the NY Internet Society that featured a panel of media experts, journalists, and a Silicon Valley lawyer.

Brand 186

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Jennifer Johnson , the keynote speaker, was a real dynamo.

Trump Gets Schooled in PR

Flack's Revenge

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!”

PR for Dummies, via Trump and the Mooch

Flack's Revenge

The Trump presidency is the gift that keeps on giving when it come s to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can appreciate that most people don’t understand what we actually do.

In Defense of “Fake News”

Flack's Revenge

More people are wondering about the weird crap that mysteriously appears in their news. Is News Today too Much Like the Magic 8 Ball? feeds. How much is fake news? Did disinformation tilt an election? What are Google and Facebook going to do to clean up the mess?

Ethics 190

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media.

Tools 130

Is this the End of the Big Tech Reveal?

Flack's Revenge

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have to cover it. Pretty rare but it happens.

What to do when PR hits a Pay Wall

Flack's Revenge

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities.

Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging.

Brand 191

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto.

4 PR Lessons From Comedy via Seinfeld and Stern

Flack's Revenge

I’ve always been a big fan of comedian Jerry Seinfeld, and like to tell the story of how my friends and I were heckled by him in the 80s, before the eponymous TV show made Seinfeld a superstar.

Radio 130

Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Latest PR Tactic: Publishing on Platforms

Flack's Revenge

Cross-posted on Hack the Feed. Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Master the channels that are accessible to all.”

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number ).

Will Ad Tech Stumbles Drive More Budget to PR?

Flack's Revenge

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. But recent challenges may drive more brands to shift some ad spending to PR. Perhaps it’s already happening.

The Hardest (and easiest) P.R. to Write

Flack's Revenge

I am sad to report that my father died suddenly on Sunday, after 86 years. He lived a great life and was very active right up until the end. My family was huddling at the funeral home, the day after, discussing the arrangements.

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

Groups 168

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites.

Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Flack's Revenge

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide.

Your Greatest Foe on Social Media – How to Fight Back

Flack's Revenge

Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday.

Newsflash: PR is NOT Sinister Media Manipulation

Flack's Revenge

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ).

Media 151

Apple News-buster Seth Weintraub on the State-of-the-scoop

Flack's Revenge

Seth in Paris. I had the pleasure of meeting blogging entrepreneur Seth Weintraub over coffee last week. My friend Adam Rothberg arranged an intro after informing me that the head of the “9to5” empire (including 9to5Mac , Google and Toys ) lives in our town, Croton-on-Hudson, NY.

Crowdsourcing PR Dashboard Advice

Flack's Revenge

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill.

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

Most PR people are familiar with journalistic conventions. Things like AP style, for example. We know a story starts with the lede , not lead, and about the reverse triangle approach to news writing.

Too Left Tweet: Brands Get Political at their Peril

Flack's Revenge

via GIPHY. The term “coffee break” took on new meaning this week as right wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from the show, following Hannity’s interview of the embattled Republican Senate candidate Roy S. Moore.

Brand 100