5W PR

NOVEMBER 16, 2023

UGC includes reviews, testimonials, images, videos, and social media posts created by customers to promote a brand. Customers tend to trust the opinions and experiences of their peers over traditional advertising. Leveraging social media Social media platforms are a fertile ground for UGC.

How To 78

How To Community Customer Service Tools 78

Burrelles Fresh Ideas

MARCH 19, 2024

When looking at how people will get to their destination, road trips lead with 30% already confirmed and 60% likely. With many families now living farther apart than in previous years, travel offers a valuable opportunity for them to unite, forge lasting memories, and create fresh traditions. What are some of the trends we’re seeing?

Travel 90

Travel Trends Tourism Transportation 90

Cision

JUNE 29, 2017

With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits. And, it’s an incredible challenge to adapt communications tools to really difficult issues and social change.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. The Sober Curious movement offers benefits like mental clarity, physical health, and deeper connections.

How To 78

How To Resources Storytelling Community 78

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 155

Television Instagram Consumer Newspapers 155

Deirdre Breakenridge

MAY 14, 2018

The pictures of foreign places are now spread all over social media. Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. However, media helps to find solutions to this problem.

Study 164

Study Internal International How To 164

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

Social Media 84

Social Media Trends Viral Media 84

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

How To 242

How To Survey Resources Social Media 242

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. What We Talked About on Growing Social New. And, he even added links to their sites. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Would you say earned media is dying, evolving or something else? How has pitching media changed?

Community 184

Community How To Media Ethics 184

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Shift Communications

APRIL 26, 2022

The world’s richest person officially purchased the social platform he signaled may be “dying.”. Elon Musk is an extreme example when it comes to social media and PR presence. Executives today are all but demanded to be more than a traditional business leader. All eyes are on Twitter and Elon Musk.

Twitter 88

Twitter Communications Advertising Advertising 88

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. That’s why it’s crucial to do market research using surveys or social media listening to know your audience. The answer lies in the power of storytelling.

Storytelling 96

Storytelling Brand Branding Consumer 96

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution. Why is this?

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . When people share content, they become advocates for your ideas and products. Social media professionals agree. People will trust a review or a comment by a stranger more than they will trust an ad from a company.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Compared to humans, neural networks underperform when it comes to recognizing symbols, grasping concepts, and understanding social context. Turning customers into fans.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. Highlight the inspiration, ingredients, or unique features that make your offering special. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. When we look at the Hispanic public relations industry, the most important component is commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. For many years, the media predominantly portrayed fathers as distant figures, focused solely on providing for their families. And we’re all better off for it! What are dadfluencers?

Brand 55

Brand Branding Instagram Community 55

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Media are naturally skeptical of commercial claims — and for good reason. It will inspire confidence with media and create credibility for the brand. Show the receipts.

Brand 136

Brand Branding How To Storytelling 136

The Hoyt Organization

JANUARY 17, 2024

Let’s give an example: When Charles R. This plan resulted in easy access to resources provided by the university and a solid earned media effort with 85 pieces of coverage and an estimated 4.72 Today’s higher education marketplace is exceedingly competitive and crowded. But not just any website will do the trick.

Education 52

Education Publicity Radio Newspapers 52

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Consider these strategies when planning your next campaign: Generate positive emotions. Creative Strategies.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. As social and digital channels have come to dominate our media landscape, budgets have shifted accordingly. Then there’s traditional PR’s scaleability. ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule.

Social Media 120

Social Media Media Comparison Guidelines 120

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. Recently, he has been creating Y2K and ’90s-inspired TikTok hair videos. Nerija’s content blends traditional hair type tutorials with the popular beauty ASMR trend.

Brand 88

Brand Branding Video Community 88

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. What is your secret to media relations success? How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. CEOs can let their personalities show. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

The trend has implications for traditional tech company PR campaigns that focus on the top guy. I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?), Media attitudes have hardened, too. I was reminded of this recently when someone tweeted a portion of President John F.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Burrelles Fresh Ideas

DECEMBER 5, 2023

When employees feel appreciated and resonate with the company’s vision, the impact becomes evident in both internal feedback and external perceptions, shaping a positive image of your organization as an appealing workplace. In the dynamic landscape of modern workplaces, effective internal communication is paramount.

Internal 95

Internal International Communications Employee 95

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

When we begin working with an executive team, we look for the member or members who are eager to demonstrate their authority and expertise through content development, speaking opportunities, and the like. Thought leadership is a common term in most B2B public relations programs. What qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149