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What Happens When Leadership Starts Saying “Yes”

Waxing UnLyrical

how fast things will move once leadership is on board with social media. There are two similes I draw on when I have to describe this scenario to someone. Can I say that again? It is now getting close to a year since we started it. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.].

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Leadership: Humility as Antidote to Arrogance

Deirdre Breakenridge

Arrogance is a particularly toxic element of leadership. Starting in October with movie mogul Harvey Weinstein , we’ve witnessed the downfall of many prominent men in entertainment, politics, business and journalism for sexual misconduct. A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Testosterosis.

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. And that shape is always determined by when the setback happens.

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How to Lead the Rebrand of a Global Company

Cision

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. I did the same thing when I was at Oracle Marketing Cloud. It’s a challenge, but I’ve enjoyed what I’ve learned along the way.

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Why Now Is the Time to Invest in Earned Media

Sword and the Script

And we all know that when markets drop, budgets go with them – usually, marketing and comms first. For any non-marketers out there, paid media is when you pay to place an article with a particular website. Earned media, by contrast, is when your business makes it into media without any money changing hands.

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We need to tell the hard truths – Ed Harrison

Ethical Voices

Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students.

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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

We’ll have some fun discussions around that, but thinking about those ethical dilemmas across your career, what is the most difficult ethical challenge you ever confronted without naming names? This goes back to when I maybe was in the business for about five years. Those who were just starting to emerge on the scene.

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