article thumbnail

This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 200
article thumbnail

A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” Remember to write a one sentence summary under the headline.

Writing 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149
article thumbnail

How to Brainstorm Great Lead Generation Content

Contently - Strategy

.” As more downloadable e-books, guides, webinars, and reports flood the web, it’s harder and harder to get people to convert. The main use cases: webinars (because you need to send invites/reminders), educational courses (because you need to send the next series), and exclusive subscriber content.

How To 90
article thumbnail

4 PR Myths Every Business Needs to Know Ain’t True

Cision

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Click here for Brad Phillips’ free on-demand webinar! Regardless of what press releases do for your ranking, they do give you a wider presence on the web. Don’t be a fool; know that the following are nothing but hot air.

SEO 120
article thumbnail

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

Survey 117
article thumbnail

6 Steps for Driving Sales Through Content

Cision

At his upcoming Cision webinar “ 6 Steps to Developing a Content-First Marketing Strategy ” on Wednesday, January 20 at 2 p.m. Joe will discuss his ideas in more detail at the webinar, but for now, here’s a quick look at his six steps for content marketing success: Want more insights on Joe Pulizzi’s content-first business model?