Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? The following are three absolute must-do’s to help you do just that. But let’s not be fooled.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. What he needed was for the people to trust him with unprecedented authority and to accept enormous change, and to play a full role in resolving the crisis with the president.

Communications 106

Communications How To Banking Government 106

Cision

NOVEMBER 19, 2015

Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Start Small.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Communications Conversations

APRIL 3, 2020

The last three weeks have been the longest crisis comms drill of our entire lives. Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. you’re extremely complicated web or intranet)–especially important during a crisis.

Tools 78

Tools Airlines LinkedIn Crisis 78

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Buzzstream

MAY 12, 2020

workforce already works from home , the pace of the current crisis has forced remote work transitions to be greatly accelerated. workforce already works from home , the pace of the current crisis has forced remote work transitions to be greatly accelerated. There are a few key reasons for that. This is not the case. Tools and Systems.

Strategy 102

Strategy Employee System Tools 102

Melissa Agnes

JANUARY 5, 2015

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? The following are three absolute must-do’s to help you do just that. But let’s not be fooled.

Crisis 100

Crisis Exercises Customer Service Training 100

Presspage

MAY 8, 2017

A crisis can do irreparable damage to an organization, but at the same time it also presents an ideal time to review and renew current processes. For a crisis to have a silver lining, certain things need to occur. Alton Towers, a British theme park, provided a commendable example of this through its handling of a crisis in July 2015.

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

Solo PR Pro

MARCH 22, 2022

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). (Our Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). Becoming a PR Consultant – You Can Do It! —

Resources 87

Resources eBook Crisis Writing 87

Solo PR Pro

FEBRUARY 2, 2021

Professional development is a large piece of your success as a solo PR pro. For instance, Barber has a liberal arts degree with an English major rather than a PR or communications degree. For instance, Barber has a liberal arts degree with an English major rather than a PR or communications degree.

Study 96

Study Ethics Education Groups 96

Cision

JANUARY 19, 2016

He shares his thoughts on crisis communication and the keys to recovery. What do you think the most important steps in crisis management are? Having a well-written plan and understanding it before you get to the crisis is paramount. Want more crisis communication tips? How did the crisis begin?

Tourism 120

Tourism Crisis Communications Crisis Crisis Management 120

Solo PR Pro

JULY 6, 2021

Daria Steigman, Steigman Communications, llc. For the last decade, I have contracted with communication experts to assist on client accounts. If there is a crisis, I ask her to text me; otherwise, I trust her to handle all business when I’m out of the office. Sometimes, you just need to step away.

Crisis 110

Crisis Small Business Social Media Communications 110

Melissa Agnes

MAY 30, 2014

Hashtag campaigns are risky business, which is why I recently wrote a post on how to launch a successful hashtag campaign. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it. Awareness is the first step towards preparing your organization. A coincidence? Definitely not.

Case Study 232

Case Study Crisis Twitter Viral 232

Reputation Specialist Michael Toebe

MARCH 7, 2022

When this happens, people usually resort to one of three approaches — all poor — in reaction. There is a better way, says one crisis management professional. I’ll add, when you communicate, it has to be unquestionably the truth, not some version of what you might believe is factual and evidence. and be responsive to comments.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Melissa Agnes

APRIL 4, 2016

Being able to filter, manage and be heard through the incessant noise, is one of the challenges that law enforcement needs to be prepared to face and overcome in today’s crisis management. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

Crisis 100

Crisis Crisis Management Video Conference 100

Critical Mention

APRIL 5, 2019

In fact, ninety-three percent of B2B marketers use content marketing. Soft sells go a long way– forty-seven percent of buyers view at least three to five pieces of content before they contact a sales representative. We’ve outlined some steps below: 1. How do I measure its success? What is content marketing?

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I started in the fall of 2000 and taught there for about three years. Where do you teach?

Education 107

Education Course Nonprofit Resources 107

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It will include reputation management, crisis management, brand enhancement and media relations. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

JULY 10, 2019

You know the feeling when a sudden crisis hits. communicate that you’re not sure of yourself, and that you don’t expect your contacts to pay attention based on the value of what you’re about to give them. I travel a lot for my job and have a lot of travel stories that teach me life lessons. But it wasn’t there! So they usually don’t.

Pitching 119

Pitching Travel Airlines Writing 119

Maxim Behar

FEBRUARY 23, 2022

This is a very good sign; in fact, it is 50 percent of a successful interview. - In other words- the desire for development, for a career, for knowledge, for interesting encounters, for success. In fact, each candidate is very different, it takes me about ten minutes to decide whom I'm talking to and exactly what question to ask them.

Interviews 52

Interviews Financial Corporate Journalism 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

The Stalwart Blog

NOVEMBER 6, 2015

How are you going to be more successful? Here are three tips to be a better professional in the new year. PR professionals who can recognize their shortcomings are one step ahead of the game. If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

NewsWhip

JUNE 10, 2021

Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. The reputation and risk landscape| Jump to text. Defining risk | Jump to text. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. I take pride in welcoming Mr. Maxim Behar, CEO and Chairman of the Board of the M3 Communications Group to the show. Host: A big ‘Hi’ to all the lovely viewers watching this program. Maxim: Hello Sydney, hello Sukruti!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. And this insight-driven approach benefits the three crucial areas of your PR and comms activities listed below. Why do you need to run competitor analysis?

Analysis 221

Analysis Crisis Management Tools Strategy 221

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Cision

MAY 2, 2016

On the same panel, Julie Hansen, President of Business Insider shared the success of their completely distributed product Insider which she says has been “seamless to implement” despite having no web presence whatsoever outside of external channels. ” – Emily Bell, writing for CJR. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Solo PR Pro

MAY 1, 2018

She had been a successful practice lead in a D.C.-based Successful professional service providers define niches they can own. If you are the world’s foremost communications advisor to sovereign wealth funds, you can dominate the niche. Instead of counting floors, she should think about where she and her firm had success in DC.

How To 40

How To Case Study Technology Conference 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The lesson for communicators? “If At least a dozen, and they recorded the incident from every angle. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Public service broadcasting is failing to pick up the shortfall.

Government 103

Government Education Print Ethics 103

Shift Communications

JUNE 24, 2015

I maintained calm as any good PR pro does in a time of great adversity and crisis. Every last item had been swiped up by the droves that came in just three minutes before me. And then, I took one simple step. Full disclosure: I’m not even a real Lilly Pulitzer fan. Since then, it’s hung in my closet longing for attention.

Local 60

Local Crisis Agency Report 60