Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 152

Media Relations Media Print Software 152

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Its software is sold as a subscription-based service. Meltwater acquires Linkfluence.

Media 108

Media SEO Analytics Analysis 108

Bad Pitch Blog

AUGUST 4, 2016

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

Pitching 40

Pitching Automotive Software Web 40

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. They’re useful for story pitching, new product research, and new perspectives from industry leaders. The Next Web. Digital Inspiration.

Blogging 136

Blogging B2B Technology Pitching 136

PR in High Definition

JUNE 11, 2020

A company called Automated Insights has developed a piece of software called WordSmith that generates news stories on topics such as finance and sports, which are published on the likes of Yahoo!, The other question is whether the PR industry needs to be worried about software like WordSmith. Associated Press and other outlets.

Journalism 90

Journalism Software Sports Analysis 90

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Meeting Media Pitching 86

PR in High Definition

JUNE 11, 2020

A company called Automated Insights has developed a piece of software called WordSmith that generates news stories on topics such as finance and sports, which are published on the likes of Yahoo!, The other question is whether the PR industry needs to be worried about software like WordSmith. Associated Press and other outlets.

Journalism 54

Journalism Software Sports Analysis 54

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. Monthly traffic: 3.5

Software 17

Software B2B Marketing Data 17

Shift Communications

JANUARY 4, 2016

Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. In the example above, on the NY Times web site, you can switch views and look at specific points in time. You’ve done the software development for them.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Bad Pitch Blog

JUNE 3, 2009

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

Pitching 40

Pitching Automotive Software Web 40

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 88

Data Enterprise Survey Instagram 88

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . If audio search isn’t enough of a new twist on an old web habit, welcome to visual search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Embrace technology and look for new tools. Obviously only a fraction of theses will help you in business, but it does pay to look at what’s new in apps, software and hardware on a regular basis to see where PR can benefit. Is it time for that web analytics session? Next, where do you get pop culture news? Hate numbers?

Writing 149

Writing Education Pinterest Creativity 149

Buzzstream

FEBRUARY 21, 2018

The time that we save going back and forth between spreadsheets and web pages allows us to dig deeper when personalizing an email for a prospect. If there is one thing journalists hate is if they are getting pitched something that isn’t in their “beat”. Another thing they hate is being pitched to too much. Bottom Line.

Media 54

Media Google Pitching Agency 54

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. Multimedia content hubs offer additional opportunities to track what content is or isn’t resonating with the media you’re pitching.

Company 40

Company Case Study How To Product Launch 40

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Harness tech — Technology has made markets broader. How was she going to make it rain?

How To 40

How To Case Study Technology Conference 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Cision

AUGUST 9, 2017

Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy. Now, technology is making it possible to optimize earned media programs, just as it revolutionized owned and paid media before it. quarter of the typical marketing budget.

Communications 185

Communications How To Media Measurement 185

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. I discovered.

Communications 383

Communications Tools Google Resources 383

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. You’ve heard carpenters are only as good as their tools. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. You’ve heard carpenters are only as good as their tools. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Wunderlist.

Tools 108

Tools SMB Survey Software 108