ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help? What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

PRSay

FEBRUARY 16, 2024

Commissioned at the school Commandant’s request, these groups aimed to better understand any potential training gaps between the MCF course and real-world fleet and field expectations and requirements at duty stations worldwide. Traditional media skills such as radio broadcasting and television production are still vital.

Public Affairs 87

Public Affairs Communications Radio Television 87

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Use social listening tools to help pay attention to these three types of customers: 1. Happy Campers. Lost or Confused Clients.

Social Media 120

Social Media Brand Branding Customer Service 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Deirdre Breakenridge

MAY 13, 2019

How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

NewsWhip

NOVEMBER 3, 2022

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

APRIL 26, 2021

Train team members on the DE&I style guide. The more staff members who are educated on how to write and speak inclusively about identity communities, the more inclusive language will become a part of work culture and external communications. Audit messaging and trainings periodically. Be open and transparent with audiences.

Education 217

Education Employee Training Community 217

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Here are some ideas: Write useful blog posts and post the links in your social content. Offer training or consulting via video conferencing.

Crisis 225

Crisis How To Small Business Social Media 225

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. Essential to any social campaign is an understanding who you are targeting. *This article was provided by Cision , a PRSA partner.

Social Media 60

Social Media Media Twitter Tools 60

Wadds Inc.

JUNE 19, 2023

Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. It is based on training an algorithm to manipulate a data set called a large language model. It was slow to adapt to the internet, search engine optimisation, and social media.

Publicity 105

Publicity Policies Training Engineering 105

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

PR Job Coach

NOVEMBER 27, 2009

Here are several ideas of actions that those very early in their training can take now to prep for a career in public relations and in particular "celebrity PR." Learn to write well. Start building your "social and professional" network now. Consider writing a blog about what is your passion. See next.) Learn the tools.

Training 106

Training Publicity Insurance Insurance 106

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google. Get shared on social media. So when writing for mobile audiences, write headlines to go.

Mobile 136

Mobile Real Estate Web Google 136

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

Internal 156

Internal International Communications Employee 156

5W PR

JUNE 7, 2023

This may include writing, communication, organization, and time management skills. Developing a Professional Presence on Social Media Having a professional presence on social media is crucial in PR. This also allows interns to find mentors and learn tips and advice from public relations professionals.

How To 88

How To Internal International Trends 88

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

TL/DR version: AI is to PR now what social media was to PR in the early aughts. Most (75%) also don’t offer AI training. One anti-AI PR pro, showcasing a narrow view of generative AI’s potential service for the PR industry, responded,”Why should anyone be bothered to read something I couldn’t be bothered to write?”

Report 182

Report Policies Survey Ethics 182

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. Media Monitoring and Analysis AI can also be used for media monitoring and analysis. This provides PR professionals with real-time insights.

Publicity 90

Publicity Ethics Analysis Data 90

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. The media covers stories they deem newsworthy so offer them a story that mirrors their usual content.

Mobile 152

Mobile SEO Web Training 152

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Create a content plan. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

JULY 14, 2023

During the week-long training, communicators write social media posts and press releases about the hypothetical storm and imagine the visuals they would provide to the news media and the public. Every April, the company simulates a hurricane to help it prepare for a real storm.

Crisis Communications 88

Crisis Communications Crisis LinkedIn Social Media 88

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.

Advertising 60

Advertising Advertising Social Media Twitter 60

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Pitching Writing Video 159

Stephen Waddington

APRIL 21, 2021

Looking at social media specifically, people of all disabilities reported a struggle with accessing the content: visual 22%, hearing 17%, speech 27% and cognitive 23%. “As Commissioned by Current Global, the research revealed that the majority struggle with accessibility. The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Sparring and training must be done carefully and in advance. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59