Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Prowly

APRIL 3, 2024

Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. We’re excited to introduce the first AI Assistant built specifically for public relations professionals.

Training 104

Training Writing Tools Blogging 104

Remote PR Jobs

FEBRUARY 27, 2022

Spokespeople are always on the go and might be reading your briefing document on a plane, train or taxicab on the way to a convention center. A calendar invite will take care of simple things like time and date, but more in-depth info is needed on what the reporter or analyst is interested in.

Writing 130

Writing How To Interviews Pitching 130

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Thought leader” — as Matt of Superior, Colo.,

Writing 141

Writing Storytelling Reputation Social Media 141

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Reputation Crisis Communications 195

Polaris

NOVEMBER 19, 2014

To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. A media trainer who has experience as a journalist is able to use realistic scenarios to train a spokesperson and manage your expectations. Same goes for media training.

Media Training 137

Media Training Training How To Media 137

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Get FREE writing tips here. Save $100 with coupon code PRSA22.

Case Study 180

Case Study Training Writing Storytelling 180

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148

Writing Storytelling Data Analysis 148

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

PRSay

SEPTEMBER 25, 2019

I sit down with a notebook and a pen and I write down what’s in my head. Pretty soon the thoughts bouncing around my head are all on paper, and I can mentally relax and write what’s been going well and what I want to accomplish. The stuff I feel frantic about. The little one-off things I keep forgetting to do.

Exercises 153

Exercises Writing Journalism Advertising 153

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 3, 2022

If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. But working with him on presentation training, I did learn several valuable lessons that I have, hopefully, been able to incorporate into my life.

Training 141

Training Media Training Crisis Communications Writing 141

PRSay

FEBRUARY 19, 2019

Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Sometimes you have to write even when the muse isn’t cooperating.” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Writing 107

Writing Storytelling Blogging Strategy 107

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. CC partner and ChatGPT advocate Chris Harihar sees it as a powerful educational tool, albeit one to be used very carefully, and with human oversight.

Publicity 410

Publicity Retail Tools B2B 410

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. Get FREE writing tips here. Find more than 2,000 writing tip sheets at RevUpReadership.com.

Mobile 199

Mobile Web Writing Training 199

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.

Writing 95

Writing Pitching Course Conference 95

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct.

Writing 92

Writing How To Print Corporate 92

Deirdre Breakenridge

MAY 13, 2019

How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). The problem, however, was that these queries were complicated to write for the average marketing or PR professional, and often included or restricted too many results.

Training 399

Training Video Analysis Data 399

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.

How To 188

How To Writing Training Survey 188

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s different from previous generations of chatbots.

Tools 353

Tools Trends Creativity B2B 353

Ishmael's Corner

NOVEMBER 29, 2015

Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. As we scrutinize our own writing and the associated internal training, we view seven issues that guide us: 1.

Writing 60

Writing Storytelling Training Education 60

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. If you haven’t tackled a PR plan, maybe volunteer to write a section or do the research that supports it.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 189

Mobile Education Writing Engineering 189

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 110

How To Writing Study Training 110

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. Here are a few tips on preparing for a media interview so you can absolutely nail it.

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?

Mobile 174

Mobile Writing Web Journalism 174

PRSay

APRIL 26, 2021

Train team members on the DE&I style guide. The more staff members who are educated on how to write and speak inclusively about identity communities, the more inclusive language will become a part of work culture and external communications. Audit messaging and trainings periodically. Be open and transparent with audiences.

Education 217

Education Employee Training Community 217

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

ReimaginePR

APRIL 13, 2020

The pupil may also consider this further and build a training program letting them have total control over what precisely is learned within the session. Don’t drive them all to write. Although you might be on training placements, you’ll still must finish the theory parts of your class, including essays.

How To 136

How To Training Exercises Education 136

PR Job Coach

NOVEMBER 27, 2009

Here are several ideas of actions that those very early in their training can take now to prep for a career in public relations and in particular "celebrity PR." Learn to write well. Consider writing a blog about what is your passion. If you are an expert on something, write about it. And learn more about it.

Training 106

Training Publicity Insurance Insurance 106

Presspage

NOVEMBER 1, 2023

Other clauses in aforementioned legislation are likely to state that overviews must be provided of copyrighted data that was used to train the model. Hallucinations Generative AI services based on LLMs are built and trained to generate language that is received positively by their users. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell.

Report 119

Report Publicity Training Policies 119

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

In PR, we are very organized and are trained to plan events and programs. We write plans that cover several months and in our personal lives we may do the same. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. This, in turn, can lead to better outcomes for clients and organizations.

Technology 141

Technology Crisis Management Social Media Training 141