MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 66

eBook Video YouTube SEO 66

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Beyond PR

JULY 27, 2016

PR can even boost your SEO. To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. Owned content. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). Headings are a way to create a hierarchy of information.

How To 308

How To Tools SEO System 308

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. Do they download an asset, like a white paper?

Google 133

Google Banking Engineering Web 133

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! She produces data-driven digital marketing strategies for brands looking to improve their organic search results, create engaging content for the target audience and enhance the overall user experience through both content and SEO opportunities.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

NOVEMBER 1, 2016

It is algorithm friendly, and in turn helps to improve SEO. To learn more about PR’s impact on your discoverability and how to write news releases that drive engagement, download our white paper PR & SEO: Still Driving Discovery. All of these factors work to increase your visibility, and your search rankings.

Web 40

Web Mobile SEO Technology 40

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. Of course, press release approaches must vary.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Click here for our free content marketing white paper! . Emerged Trends. Content optimization for the mobile and semantic web. Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. These three benchmarks go hand-in-hand; and on paper, it sounds very easy. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Cision

NOVEMBER 7, 2015

Do you need to improve SEO, increase brand awareness or gain more online sales? Additionally, ensure the authenticity of their writing and dedication to consistently engaging their audience. Get our free influencer white paper today! Learn how to keep bloggers loyal to your brand! Pinpoint Readers’ Pain Points.

Brand 120

Brand Branding SEO Social Media 120

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. White papers & E-books. Here are some ideas for post styles: How-to. Product reviews. Roundups of your best posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR Fuel

FEBRUARY 4, 2022

As an example, imagine a consultancy releasing a white paper on the economy. Is It a Good SEO Strategy? It’s worth remembering to make sure your content and links are relevant and keyword-friendly if you want to maximize SEO opportunities. Become an Authority in Your Niche.

SEO 52

SEO Viral Advertising Advertising 52

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. It often produces short-term SEO and organic search benefits. Click here for our free white paper to learn how! Perfect your pitch. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. Feel free to fly by this section if you’re already well-versed in SEO. SEO Outreach & PR Pitching.

Engineering 45

Engineering SEO Google Web 45

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. It delivers this service through ebooks, templates, webinars, white papers, online tools, research and more. Do you want to be better organized in your blogging? Brilliant! 2: WebpageFX.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Journalistics

JULY 3, 2013

Most major PR software vendors now incorporate publication editorial calendars into their products, further simplifying the process of targeting PR opportunities based on what publications are writing about. Similarly, you might distribute two press releases a month, but only publish one white paper per quarter.

How To 52

How To Pinterest Resources Writing 52

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. The dust has finally settled on this latest installment, and SEO experts are beginning to see the impact and how it’s affecting search engine results. Changes SEO. Write for humans, not for search engines. How Penguin 4.0

Engineering 40

Engineering Google SEO Guidelines 40

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. Bloggers that report having success in their blogging efforts blog publish content at least weekly, spend hours writing posts, they obsess over analytics…and the publish longer posts.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Waxing UnLyrical

OCTOBER 7, 2019

White papers. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. Case studies. Infographics. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Beyond PR

MARCH 28, 2016

Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. A white paper you’re proud of? A new infographic with up-to-date data?

Engineering 40

Engineering Trade Shows Infographics Twitter 40