ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Further, the associated digital content has the added benefit of boosting SEO with higher domain values. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. See our previous post for more on making the most of solid analyst relations.

B2B 136

B2B Brand Branding Trade Shows 136

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Stephen Waddington

SEPTEMBER 16, 2020

We’ve built on that and invested in content, video production, digital, design and SEO services during the pandemic - meaning we can look after more - from finding a brand’s story to telling it across owned and earned. As a secret geek, I’m in my element. What’s the plan for Story? Ambitious growth. Our backbone is strategy and media work.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Marketing attribution for earned media.

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. But too often, the disciplines and even their teams are distinct. Never discount earned media. It’s still extremely important for any B2B or consumer content marketing program.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. SEO takes time. Only about one in five marketers (18%) runs campaigns for more than six months and 20% report on results beyond six months. That’s always the case in B2B marketing , no? There’s a lot of downsides to this too.

B2B 146

B2B Marketing Survey Creativity 146

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Where paid media can lack the space and depth for technical education, earned or owned content can work well, and it often includes evergreen pieces that pay long-term dividends in terms of organic SEO. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language.

Writing 147

Writing Storytelling Pitching Creativity 147

PR Fuel

JULY 16, 2017

White Papers —A white paper is another way to establish your authority on a subject. Unlike an eBook, however, white papers are usually denser as they are used to provide in-depth information. Regular posts improve your SEO and encourage readers to check back frequently.

eBook 65

eBook Video YouTube SEO 65

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. Owned content. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Cision

AUGUST 11, 2015

Check out our “Streaming Video Best Practices for PR” white paper now! That way you don’t have to worry about bandwidth (at least not as much) or an RSS feed going kaput. Distribute, distribute, and promote. Speaking of RSS feeds, they’re key to a successful podcast. Images: Mark Strozier , M. Strozier , M.

Software 120

Software SEO Video Education 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Used in combination with other content like speeches, white papers, blogs, and business books, executive B2B bylines make powerful thought leadership assets.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

SEPTEMBER 26, 2016

Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords. SEO tools can help you optimize for SEO without spending a lot of time and resource to do it. Conclusion.

Tools 120

Tools How To SEO Writing 120

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). Headings are a way to create a hierarchy of information.

How To 308

How To Tools SEO System 308

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. 500|5000 list). Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! She produces data-driven digital marketing strategies for brands looking to improve their organic search results, create engaging content for the target audience and enhance the overall user experience through both content and SEO opportunities.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

MAY 7, 2019

I like to use domain authority , which was invented by an SEO software company called Moz. Do they download an asset, like a white paper? A well-rounded crop of links earned from related sites of all ranks creates a better profile. So how can you tell the difference? The higher the number the more credible the site.

Google 131

Google Banking Engineering Web 131

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

5W PR

APRIL 28, 2022

With content marketing, a brand can boost its SEO ranking, establish itself as an authority on the topic, and attract new leads. The focus of content marketing should be on creating engaging content in the form of blogs, white papers, e-books, YouTube videos, podcasts, and various other digital media channels.

Marketing 88

Marketing Government Guidelines Education 88

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Shift Communications

OCTOBER 15, 2015

How did it affect social traffic and SEO? Have a great but technical white paper? Coverage traffic – shows earned media’s impact on awareness and helps refine influencer targeting. Engagement metrics – what content made the most impact? Think about the content/funnel relationship.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. I loved the idea of “content” and called myself a content curator before “content creators” were a thing.

Meeting 73

Meeting Automotive Media Journalism 73

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

JULY 7, 2016

Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. Download our white paper Gain Targeted Audience Attention with PR Newswire for more helpful tips about understanding your audience and capturing their attention. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

NOVEMBER 1, 2016

It is algorithm friendly, and in turn helps to improve SEO. To learn more about PR’s impact on your discoverability and how to write news releases that drive engagement, download our white paper PR & SEO: Still Driving Discovery. All of these factors work to increase your visibility, and your search rankings.

Web 40

Web Mobile SEO Technology 40

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Click here for our free white paper filled with outside-the-box content marketing tactics! When it rains, it pours.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. And long-form content. Meaty, comprehensive guides are fantastic lead generation tools.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

JULY 27, 2016

PR can even boost your SEO. To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. The rules of wise SEO apply here like any other content written for the web. But your standard press release isn’t going to do the trick.

Writing 40

Writing SEO Web Content Marketing 40

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. In particular, it’s the recommended approach for promoting gated white papers and other demand generation content. As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

FEBRUARY 18, 2017

Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. First, native ads should be part of integrated marketing program or campaign; one-offs done standalone are usually a waste of money.

B2B 66

B2B Marketing Advertising Advertising 66

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences.

Trends 120

Trends Mobile Web System 120