Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Shaping a Blog Design for Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Techniques For Effective Business Communications.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.

Creative Headlines Will Drive PR SEO & Success in 2017


No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Infographics also offer SEO opportunities for both the news outlet and the sponsor.

Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. RELATED: Join us for our Leadership and Executive Communications Conference ]. And, this will increase your SEO.”.

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3 Tips for Creating More Powerful Marketing Content

Stern + Associates

The SEO superstar. Content Marketing Thought Leadership brand storytelling business writing content marketingContent. Creating content. Socializing content. Marketing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The social. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group.

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The Gift of Desperation

Ishmael's Corner

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept.

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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. We believe that a company blog makes for one of the most effective thought leadership platforms on the planet.

SEO 131

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

It's about storytelling and thought leadership. Let's look at a two of them: B2B public relations and thought leadership. How Content Marketing Supports B2B PR and Thought Leadership. Make sure that your SEO strategy is up-to-date.

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10 Facts PR Influencers Know to Be True


Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Ignore SEO at your peril.

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How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

They drive SEO ranking and educate prospects, thus pushing them down the funnel. For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. A great PR campaign will obviously build brand visibility.

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10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. One way or another, all content marketers need to embrace visual storytelling.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Understanding SEO. Do you work in digital PR? If you work in public relations at all, the answer is yes.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

Storytelling does more than simply relay your message. Storytelling forms a connection with your audience on an emotional level -- after all, who of us doesn't get wrapped into a good story? Google Adwords -- Storytelling. Say you need surgery.

What to expect from your content marketing campaign

PR Daily

Thought leadership — If you want to build your credibility, you should create plenty of high-quality content in your name or in the name of your company’s subject matter experts. SEO — You want your content to make you more visible to your prospects.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. Inspiring through storytelling. And for B2B companies, storytelling is no less important.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization.

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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Branded content can help a company differentiate its offering through insights and thought leadership.

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Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

PR Daily

Infographic: How to bolster your SEO performance on Google. Business Insider reported : Dorsey called him out on this, saying, “There’s some amount of revisionist history in all his storytelling.

4 reasons to take the plunge into brand journalism

PR Daily

Great storytelling never goes out of style, after all. Media outlets—and typical consumers—tend to prefer objective, emotive storytelling over hard-selling promotional content. It’s another spoke in your storytelling wheel. What is the future of corporate communications?

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Whether you would like to learn more about digital marketing , social media , or SEO best practices , all of these marketing gurus have a wealth of knowledge to share. His skills range from digital marketing to SEO, as well as data analytics and branding. He is a font of knowledge in SEO, content strategy, social media, and analytics. He helps companies incorporate digital storytelling into campaigns through live video on social media.

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Why content marketers shouldn’t overlook niche outlets

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. The great thing about these publications is they have a large audience and can help an author expand his or her thought leadership.

Ogilvy’s angry staff, 7-Eleven’s brush with serendipity, and the ‘Cats’ trailer gets clawed

PR Daily

Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120 th birthday. Focus on the hero(es) of the story, not your marketing messages—a storytelling best practice.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions.

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

In recent years, PR professionals have had to react to the emergence of fake news , artificial intelligence , and digital storytelling. These could include social media , SEO , and paid media , to promote and amplify content. Thought leadership.

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What Are the Best Practices in B2B Public Relations That Will Drive Success?

B2B PR Sense

Storytelling. Establish Thought Leadership. With a basic knowledge of SEO, and a little effort, your content can show up in organic search results. Handpicked Related Content: 5 Easy SEO Tips Guaranteed to Boost Your B2B PR. Implement Storytelling in Your Press Releases. One key way that has emerged recently is storytelling. How to Improve Your Press Release Best Practices with Storytelling.

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Repairing the broken PR agency review process

PR Daily

If an agency can’t display its own expertise and leadership, that doesn’t bode well for its clients. The word “storyteller” now dominates the communications vernacular. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

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3 tips for repurposing your old content

PR Daily

RELATED: Weave storytelling into every corporate communication, and craft copy that captures your brand voice.]. From a PR perspective, consider how this message would resonate with your target audience or elevate your organization’s thought leadership.

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The Eight Habits Of Successful PR People

ImPRessions - Crenshaw Communications

It’s also about examining how major stories are crafted in top media outlets, deconstructing key examples of storytelling, and analyzing the communications strategy behind media coverage and the professionals who respond to it.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

At media companies run by tech executives like Bustle Media Group, writers may routinely use a CMS for social packaging and basic SEO metadata too, but they still typically turn to platforms like Parse.ly Translating is a tricky business.

10 Easy Ways to Leverage Press Coverage


From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Report back to leadership.

The PR Agency Review Process is Broken

Ishmael's Corner

If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. The word “storyteller” now dominates the communications vernacular. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. MozCon is geared for SEOs (i.e. Marketing conferences have shaped my top team memories.

Top 10 tips to Maximise your Video Content


Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Ensure you optimise all videos for SEO.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Also see PR and Storytelling; Off Script No.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Audio Storytelling. Newsjacking, SEO and Social Media: How Our Blog Bounced Back After a Plateau, University of Virginia Health System. Thought Leadership Campaign. Video Producer/Visual Storyteller. Congratulations to this year’s honorees.