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10 Facts PR Influencers Know to Be True

Onclusive

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

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2018 PR Trends: Search Marketing [Video]

Shift Communications

The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day work in order to survive and succeed. Solution: Hop aboard the AI/SEO the train now. SEO and PR Merge In Some Firms. Solution: Consider more diverse hires to bring SEO capabilities to PR and vice versa. Christopher S.

Video 88
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170
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Top Public Relations Trends in 2018: Introduction

Shift Communications

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. SEO and PR Merge In Some Firms.

Trends 161
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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306
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How New Journalistic Practices Are Influencing The News Release

Business Wire

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152