PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. Further — This weekly email offers hand-picked health, wealth and personal growth resources for Generation X.

Communications 109

Communications Storytelling Analytics Web 109

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. 32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. Follow Team Geben on Twitter for more articles and resources throughout the week. Cheers and happy reading! . 11 Ways to Avoid Burnout.

Resources 55

Resources Pitching Case Study Instagram 55

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. Reports and surveys : Data is your friend, and an invaluable resource for content creation.

Case Study 100

Case Study B2B Resources Web 100

ReimaginePR

JANUARY 26, 2020

To write a great custom essay, first determine on the right issue. A customized essay isn’t like every normal materials you locate on the web. This really is not exactly the same type of article writing support. No body can guarantee you this paper is utilized for the 1st time.

Customer Service 120

Customer Service Writing Construction Study 120

Melissa Agnes

SEPTEMBER 4, 2020

Note: While this review was sponsored by ReputationDefender, it was important to us that we take an unbiased approach at experiencing ReputationGrower with the hopeful intent of providing you, your team, and your organization with a valuable additional resource for your crisis readiness. Reviewing and enhancing your web presence.

Brand 234

Brand Branding Reputation Crisis 234

Waxing UnLyrical

MARCH 1, 2011

But if you know your stuff, you can become a valuable resource in your field anyway. You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. Failing all that, of course, you can always write a book. Guest post by Shakirah Dawud.

Writing 76

Writing Comparison Web Resources 76

Beyond PR

JULY 27, 2016

As Corporate Communications: Demand Generation’s New, Indispensable Resource points out, “Press releases can be used to engage an audience beyond journalists, including prospects, customers and industry influencers, often exactly the audiences that marketers want to bring into the larger demand-generation framework.”.

Writing 40

Writing SEO Web Content Marketing 40

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. For example, in resource page outreach, broken link building, link moves, link reclamation, and unlinked mentions, helping means showing your target exactly where to find everything.

Pitching 62

Pitching Mobile Examples Study 62

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Writing killer landing page copy. Internal Resources. ” The good news? 5 types of customer research.

B2B 94

B2B Company Survey Enterprise 94

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Resources: [link] [link] [link] [link]. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 113

Media Radio Television Sports 113

PR 20/20

APRIL 29, 2023

And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. That’s a sign to write more content on the topic (such as a pillar page ) to satisfy your audience’s interest. That’s all well and good, but where do you begin?

Engineering 77

Engineering Google Tools Blogging 77

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. It would be incumbent for that person to write the javascript tag for the tag and to test it.

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Increased workload with no increase in resources.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 150

Company Tools Technology Software 150

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Read Mount Allison University’s Libraries and Archives fake news resources guide.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Write a Compelling Meta Description. Internal links should contain related content to the page site visitors are initially on.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80

PR 20/20

JUNE 30, 2022

HubSpot defines a pillar page as “a comprehensive resource page that covers a topic in depth.” A pillar page makes it easier to find blog post topics to cover and helps you write faster because of the singular focus and shared research. The final step is to begin writing blog posts based on specific keywords within your topic cluster.

Engineering 80

Engineering SEO Instagram Writing 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends B2B 170

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. We all get to write our own story of how AI will impact us. We will, in large part, continue to function independently. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

JULY 6, 2017

When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 192

Writing Communications Marketing B2B 192

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Now write a killer pitch in less than 100 characters. How do Journalists use Twitter?

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

MAY 12, 2017

There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Not amplifying your content. Just creating and posting content is not enough. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

JULY 27, 2017

Don’t just write this feedback down — actually do something about it. While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 93

Measurement Communications Survey B2B 93

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JUNE 8, 2019

Yet despite having access to all these resources, innovation in marketing thinking has diminished, according to Rick Gardinier in a contribution to MediaPost. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”.

Creativity 79

Creativity Technology Marketing Web 79

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. Business Communication Resources Shonali Burke Weekly Roundup conversations'

Exercises 82

Exercises Small Business Resources Writing 82

Presspage

MAY 16, 2017

Backlinks still rule Backlinks are the incoming links to your web pages, and despite claims suggesting otherwise, they are still the most critical element to a well ranking page in search. Google will attribute greater SEO value if your web page is linked from a high quality source (e.g. Are they looking for a list of useful resources?

SEO 60

SEO Mobile Web Google 60

Sword and the Script

MAY 11, 2019

But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. That’s the theme for this week’s Unscripted Marketing Links [UML]. Be smart about it.

Study 139

Study Media Relations Media Measurement 139