Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I do not want to invest resources in a story you’ve already given to my competitor(s).

Automotive 65

Automotive Web Meeting Media 65

ImPRessions - Crenshaw Communications

MARCH 20, 2024

When the coverage presents expertise related to an industry, the journalist may opt to link back a resource on a brand’s website. As Gareth explains, “the search engine, in their move toward a semantic web , is now more intelligent than we would ever understand and can pick up on these things.

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

APRIL 29, 2022

They’re a resource requiring constant maintenance by users. Other media resources that can be used to verify contact information include Muck Rack, Prowly and Anewstip. Make sure your lists and documentation are easily accessible to everyone in the shared resource. Media contacts aren’t magic….they’re they’re work.

Agency 170

Agency Media Software Pitching 170

Buzzstream

JANUARY 24, 2024

Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list. Lastly, a resource list link insertion, where you recommend adding a link to an existing list. Thanks for putting together such an excellent resource for [Topic users].

SEO 62

SEO How To Resources Pitching 62

prTini

AUGUST 29, 2014

32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. Follow Team Geben on Twitter for more articles and resources throughout the week. The post 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. S ign up today !

Resources 55

Resources Pitching Case Study Instagram 55

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” But it is not just about the sales team – it is about bringing other resources to bear, and lining them up behind the effort; especially marketing, which might otherwise operate more independently. Why is ABM effective? Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

DECEMBER 24, 2020

Increase your Web Traffic. At the same time, leveraging content-rich pages as resources, when conducting outreach, presents opportunities for a brand’s webpages to rank as a key resource, driving-up search engine results pages (SERP) ranking and increasing traffic. Eventually, these approaches boost web ranking and traffic.

Digital PR 88

Digital PR Brand Branding Engineering 88

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

FEBRUARY 21, 2017

There are some pretty powerful, user-friendly, and inexpensive alternatives that may allow you to be creative without the costs of time and resource. Canva is a web-based image creation platform that is intuitive and user-friendly. Open-source. Plenty of tutorials on YouTube and elsewhere. Not as intuitive to use as Canva.

How To 240

How To YouTube Software Creativity 240

Solo PR Pro

FEBRUARY 15, 2022

This is as much about making sure the influencer met those deliverables as it is analyzing the engagement, web traffic, etc that resulted from it. The ability to target client needs and cross-match those with appropriate influencers is far more meaningful than the web-based tools that are just pulling from an algorithm.

Small Business 99

Small Business Web Nonprofit Resources 99

Cision

FEBRUARY 13, 2017

Key features: Google’s Accelerated Mobile Pages is an HTML-lite language developed by Google for the purpose of making mobile web pages load faster (there is also an asynchronous load and caching component to the process). Key features: Google Chrome is Google’s web browser. Google Webmaster Tools. Google Chrome.

Google 244

Google Mobile How To Skype 244

Melissa Agnes

SEPTEMBER 4, 2020

Note: While this review was sponsored by ReputationDefender, it was important to us that we take an unbiased approach at experiencing ReputationGrower with the hopeful intent of providing you, your team, and your organization with a valuable additional resource for your crisis readiness. Reviewing and enhancing your web presence.

Brand 234

Brand Branding Reputation Crisis 234

Katie Paine's Measurement Blog

JULY 10, 2023

Your process will be made easier with the resources listed below: Quick Tips Start with 5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard. What that means for communications is that you will most likely be combining data from your: Web analytics platform (e.g., So, you can do it too. Here is an example: Tip #4.

Measurement 98

Measurement Communications How To Survey 98

Remote PR Jobs

SEPTEMBER 25, 2023

With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data.

Web 100

Web Report Pitching Google 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Yet we resist the “publicist” label, and with good reason. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. Reports and surveys : Data is your friend, and an invaluable resource for content creation.

Case Study 100

Case Study B2B Resources Web 100

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

ReimaginePR

APRIL 1, 2020

For documents that need study, make sure that you happen to be using great outstanding resources of info. Virtually every enormous paper within the Western world today has an web version. You can find many info or research resources that may be used to realize info for composing grasp’s composition.

Writing 120

Writing Resources Web Creativity 120

The Proactive Report

FEBRUARY 24, 2017

It’s an incredible resource for brands seeking to understand what motivates and engages their audience. There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else. It’s still a thing! Lee Odden Top Rank Marketing. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision.

Trends 123

Trends Pitching Twitter Nonprofit 123

Axia PR

APRIL 9, 2023

Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. What’s the first word you think of when you hear the word blogging? Is it boring ? If so, you’re not alone. That’s not the case, though.

Blogging 118

Blogging SEO Engineering Resources 118

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Flack's Revenge

NOVEMBER 10, 2016

Now, the open web is being challenged by the growth of social networking platforms. Reading Hack the Feed is a good start, as it offers commentary, articles about best practices and links to the right resources. Master the channels that are accessible to all.” Listen, read, and experiment. Dip your toes in.

Facebook 184

Facebook Web Social Media Engineering 184

Communications Conversations

APRIL 17, 2020

Their resources are vast and deep. If you have ever met Braham Akradi, you’re not surprised by the message he shared on his web site (and on the Life Time LinkedIn page) in March about the urgency to get back to some kind of “new normal” and to set a date. Oh, I know: This isn’t all that ground-breaking.

Social Media 198

Social Media Brand Branding Employee 198

Melissa Agnes

SEPTEMBER 12, 2014

Crisis Management Resources' It’s a great listen. Listen here! Available on iTunes and Stitcher. Other articles worthy of your attention. 3 Important Takeaways from Emory University Hospital’s Ebola Controversy. What are some great reads that you recommend this week? Share them using #CrisisRoundup!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Equipping oneself with fact-checking tools and resources empowers individuals to critically engage with news, contributing to a more informed and vigilant society.

Newspapers 130

Newspapers Social Media Data Consumer 130

Barokas

MARCH 16, 2020

Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. This made tag creation a pretty resource-intensive proposition and led to some quality control issues.

Measurement 120

Measurement Tools Analytics Google 120

Landis PR

FEBRUARY 5, 2024

Required Resources. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Grammarly: For content editing and optimization.

Publicity 59

Publicity Privacy YouTube Analysis 59

Remote PR Jobs

SEPTEMBER 25, 2023

Sasha Berson, Comrade Web Agency 3. Third is media: Use the right channels to communicate. If your market is right and your message is perfect, but you pick a wrong channel to communicate, your campaign is dead. Reputation Is Everything Keep it real, fact-check and cite your sources. You only have one reputation to build or destroy.

Agency 100

Agency Energy Sports Reputation 100

Cision

OCTOBER 6, 2016

By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

SEPTEMBER 8, 2021

While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving. Especially retweets and replies. But, some brands are seeing success on Twitter. John Deere (@JohnDeere) August 31, 2021.

Twitter 149

Twitter Company Brand Branding 149

PRSay

FEBRUARY 11, 2019

Further — This weekly email offers hand-picked health, wealth and personal growth resources for Generation X. Penn brings together links and tweets from a variety of web influencers. Almost Timely — Author-podcaster Christopher S.

Communications 91

Communications Storytelling Analytics Web 91

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources. To rise above the flood of content being published every day you need to produce remarkable content that provides value and commands attention. More research is needed here.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189