Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. So how can you stand out from the crowd and ensure your brand gets coverage? You’ve helped brands land coverage in publications like The New York Times, The Wall Street Journal, Newsweek and more.

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Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. Simply said, all organisations should have a social media crisis management plan in place so that they can be prepared for any unanticipated occurrence and avoid long-term damage.

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Cision

APRIL 18, 2016

Unfortunately, many of the changes that Facebook rolled out last week aren’t getting as much attention, and they should. Leading up to the conference, Facebook created some buzz around the term “context collapse,” which they use to describe how habitual Facebook users are sharing less on the platform than they had previously.

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Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. SocialZoomFactor is a podcast created for business and marketing leaders. AskPat is a brand new, DAILY podcast. 6) Scott Stratten.

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Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. With consistent growth, even small numbers can become substantial over time. This helps customers save money and encourages them to keep using and repairing their Patagonia items rather than buying new ones.

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Strategy Customer Service Airlines Hotels 52

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. For example, in 2011 Google created Panda, its content algorithm. How to Evolve with the 2016 #PRTrends Click To Tweet. [By Alex Hoag].

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Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. Here’s how to put your plan together, what to remember and how you can access specialist support.

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Crisis How To Crisis Management Crisis Communications 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you already know why you need to promote your work to get attention, you can skip this section.)

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Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also included a call to action that may be helpful in your planning for 2018. She also gets a mention in the article. #1

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PR Conversations

OCTOBER 27, 2023

But what is the primary reason for your change of heart? I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I also think organizations should sponsor their own blogs to engage directly in dialogue with people who want to communicate with them.

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Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? ” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing. How can you ensure you come off as genuine?

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Karen Freberg

MARCH 24, 2020

She also has autism – and when I asked her to design a book cover for me, she created a drawing with a set of lightbulbs with icons in them – the glow represents the spark that ignites new, fresh, and creative ideas. Let me tell you how this book came about. First, I asked her if public relations was a real major.

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PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

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Sword and the Script

FEBRUARY 20, 2018

1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

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Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Network with a giving mindset.

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Writing Social Media Community Course 120

Beyond PR

MAY 10, 2018

While this article isn’t specifically about sexual assault and harassment, I do want to use this as a recent example of how important monitoring conversations online is for any business. Waiting until a trending topic (like #MeToo) explodes simply doesn’t enable a brand time to scramble to its defenses, if necessary.

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Media Trends Journalism Technology 45

PR Fuel

MARCH 17, 2020

The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

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Publicity Small Business Advertising Advertising 64

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. You don’t have to be a parent to recognize the very real influence kids have on purchasing behavior. She doesn’t have a Facebook page or Snapchat account.

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Karen Freberg

NOVEMBER 1, 2017

I was asked to create a new class – one that would be dedicated and enhance the overall experience of the social media class I already taught. Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? There were some challenges involved with this.

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Social Media Media Exercises Education 40

Offleash

MAY 2, 2018

Never try to change one. It’s Gotta be Real. Culture isn’t something a startup can simply create by declaring, “Hey, we’re going to have a great culture!” A startup is always strapped for resources. And this last one – hiring for skills over culture fit – can prove tricky at times. Sounds easy, right?

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Strategy Policies Healthcare Leadership 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You’re thinking of completely overhauling how you market your company. Like me, he has a genuine desire to help. But some couldn’t help themselves:O). .

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Communications How To Blogging Content Marketing 81

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). It’s real-time and always-on. So how can you do it?

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Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Hailing from Montreal, Jackson Wightman wears a number of communication hats. Thanks for sharing the post with your #pr20chat community. pts Settings.

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Contently - Strategy

JUNE 11, 2020

Yet that same content can be incorrect, promotional, contradictory, or overly complex. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

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Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Yet that same content can be incorrect, promotional, contradictory, or overly complex. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Roughly two-thirds of marketers created more written, audio, and visual content year over year. So being able to scale content with limited resources is key.”. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources.

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Content Marketing Infographics Insurance Insurance 88