Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts!

Publicity 59

Publicity Privacy YouTube Analysis 59

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. “The

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. More strategic questions arise due to changes in technology. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 124

Communications Crisis Internal International 124

Presspage

OCTOBER 12, 2017

Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS. With Google ramping up its SSL push in recent weeks, as well as the significance of HTTPS for your onsite SEO, it is vital for website owners to understand how the process works.

SEO 74

SEO Web Privacy Google 74

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 108

Media SEO Analytics Analysis 108

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. Google has moved the goalposts for Search Engine Optimization, now focusing search algorithms on editorial influence, reputation and trust. With the launch of ‘Penguin’, Google now penalise web sites using manipulative search techniques.

SEO 120

SEO Google Engineering Data 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

DECEMBER 18, 2017

How should Dove repair its reputation among its core audience? Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. Think through all the necessary components: How would you respond? Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

PR in High Definition

MAY 31, 2019

62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel. Since Google and Bing changed their algorithms to think more like humans, PR has been a vital part of an organisation’s SEO strategy.

SEO 81

SEO Google Engineering Web 81

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Trend data from reputable providers like Google. Vice President, Marketing Technology. Compatible Data. Stay tuned!

Analytics 92

Analytics Software Data System 92

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools?

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools?

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Luckily, several free tools on the web help with email address verification.

How To 83

How To LinkedIn Tools Google 83

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity Measurement SEO 136

Buzzstream

MARCH 21, 2024

Their Research tool lets you search the web and build and evaluate outreach lists in one tool. It helps to consider the general goals of digital PR : some campaigns want general brand awareness, some need conversions, and others want to support rankings and SEO. Yes, if the goals are SEO and conversions.

Construction 62

Construction How To Media Google 62

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 SEO and web design agencies are now frantically re-branding themselves to call themselves PR Agencies. Now, digital technologies offer us the opportunity to lead a fourth revolution in news. This really depresses me because they are not.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. My own predictions are listed at the very bottom. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Do press release distribution services have SEO value? >>> Did you know?

Financial 90

Financial Video Survey Google 90

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

Norton's Notes

JULY 29, 2015

Without a doubt it’s online reputation. So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

Interviews 28

Interviews SEO Banking Radio 28

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 21) Consolidation of marketing automation technologies. “We

Social Media 93

Social Media Marketing Media Creativity 93

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Norton's Notes

JUNE 12, 2015

Start building your personal brand right now by building a web presence and taking advantage of all the great websites, Twitter chats and platforms available. 10. Do you believe Marketing, PR, and SEO will merge into one? 12. Do you think Google will eventually rid the world of SEO? Content causes discovery.

Interviews 28

Interviews Fashion SEO Social Media 28