Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. 1) Web alerts and client mentions. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 65

SEO Tools Engineering Web 65

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. If your posts aren’t even being indexed, there’s no way for them to be counted for links generated to your regular web properties. Here’s how. Christopher S.

SEO 60

SEO Facebook Employee Web 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. It is algorithm friendly, and in turn helps to improve SEO.

Web 40

Web Mobile SEO Technology 40

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. How Did You Get into Digital Marketing – Specifically SEO? The efforts of PR tie directly back to SEO efforts. Linkless” Backlinks.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres.

Software 89

Software Print Tools SEO 89

PR in High Definition

SEPTEMBER 30, 2016

Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. How companies approach their SEO needs to as well. Google now expects brands to have original, relevant content that is useful to the company’s web users. Content is also key.

Google 48

Google SEO Meeting Brand 48

Sword and the Script

OCTOBER 1, 2020

While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 100

Survey Trends Marketing Creativity 100

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. This AI has changed and continues to change the world of SEO.

SEO 40

SEO Content Marketing Strategy How To 40

Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 106

Media SEO Analytics Analysis 106

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. With the launch of ‘Penguin’, Google now penalise web sites using manipulative search techniques. PR people should be flocking to engage, capture and harvest the opportunities presented by SEO-led PR. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

PR in High Definition

MAY 31, 2019

62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel. Since Google and Bing changed their algorithms to think more like humans, PR has been a vital part of an organisation’s SEO strategy.

SEO 81

SEO Google Engineering Web 81

Deirdre Breakenridge

DECEMBER 18, 2017

Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. Sedale McCall is a digital communications professional with experience in social media strategy, SEO, social advertising/paid media, digital analytics and web development.

Case Study 224

Case Study Trends Instagram Social Media 224

Presspage

OCTOBER 12, 2017

Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS. With Google ramping up its SSL push in recent weeks, as well as the significance of HTTPS for your onsite SEO, it is vital for website owners to understand how the process works.

SEO 74

SEO Web Privacy Google 74

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results. Effectively increasing your SEO results.

Mobile 60

Mobile SEO Web Google 60

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 150

Company Tools Technology Software 150

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. PR content picks.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 14, 2023

This way Prowly gives PR pros a chance to track media mentions without all the irrelevant noise,” said Marta Adaśko , a brand manager with Prowly , which is owned by the SEO vendor Semrush (NYSE: SEMR). For the last four years, I’ve summed up the news from the PR technology community (nearly) once a month in the PR Tech Sum.

Software 133

Software Pitching Analysis Community 133

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Shift Communications

SEPTEMBER 12, 2017

Most predictive analytics software and systems are based on open-source libraries and technologies. A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Vice President, Marketing Technology. To prepare for predictive analytics, we must clean our data as best as possible.

Analytics 92

Analytics Software Data System 92

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 67

Google SEO Technology Engineering 67

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. Web Strategy by Jeremiah Owyang. Web Ink Now. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JUNE 5, 2020

However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. As AI gets more integrated in daily life situations, the public has the right to know what type of technology they are depending on.

Healthcare 90

Healthcare Ethics Software SEO 90

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. Vice President, Marketing Technology. Christopher S.

Google 60

Google SEO Web Comparison 60

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Suppose you’re trying to formulate a 2015 SEO strategy. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Stephen Waddington

SEPTEMBER 26, 2018

It’s important to remain agile and in a position to shift your investment as technology changes. SEO analysis and management Google Keyword Planner (free), Google Search Console [free], and Google Trends (free), Answerthepublic (free), Majestic (Lite, $52/month) or Moz Pro ($99/month) 6. Review your tool stack on a quarterly basis.

Tools 117

Tools How To Google Analytics 117

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. It’s not just about awareness and share of voice, improving SEO is a legitimate PR measure too.

Google 48

Google SEO Technology Engineering 48