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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. By popular request, users can now also group by syndication and publication.

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Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels. But fear not, a solution is near by!

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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Tech public relations must also evolve to keep up with this dynamism. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Evoke emotions such as excitement, hope, or empowerment through storytelling.

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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. So we may ask, “What’s different about Typical Software Co.? So we may ask, “What’s different about Typical Software Co.?” As storytellers, we’re taught to show, not tell. Insist on examples.

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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.