Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Public trust has eroded in all major institutions, including higher education. I think public relations has a special role there.” Serving the greater good. Photo credit: adobe art ].

Publicity 145

Publicity Journalism Media Education 145

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name? ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

PRSay

FEBRUARY 3, 2020

But what about black history in public relations? I am so thankful to the Museum of Public Relations , and to its co-founders Shelly and Barry Spector for the work they have done to compile stories and historical references that highlight the champions of yesteryear. Image courtesy of the Museum of Public Relations.

Publicity 218

Publicity Leadership Groups Creativity 218

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. The shiny new toy is an ethical minefield.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. A couple of his firsts included publication of his “Declaration of Principles,” an important value statement that public relations also has a responsibility that extends past its client.

Publicity 103

Publicity Training Crisis Communications Reputation 103

5W PR

SEPTEMBER 28, 2020

What is a Public Relations Voice? The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice. This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.

Publicity 158

Publicity Guidelines How To Social Media 158

5W PR

MAY 26, 2021

Whether big or small, every company or organization needs public relations to create an exciting relationship with the public. Public relations is a crucial aspect of business, but many only have a vague idea of it and its advantages. What is Public Relations? Increasing brand credibility is not as easy as it may seem.

Publicity 88

Publicity Reputation Advertising Advertising 88

Wadds Inc.

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 96

Publicity Study Public Affairs System 96

Doctor Spin

OCTOBER 9, 2023

Ethos, pathos, and logos are three powerful modes of persuasion in public relations. Here goes: Quicklinks Ethos, Pathos, and Logos in Public Relations PR Resource: Perception Management Ethos, Pathos, and Logos in Public Relations Classical persuasion. Public Opinion (1922). Public Opinion (1922). In Wikipedia.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Axia PR

APRIL 5, 2021

An integral part of public relations is respect: respect for your customers, your audience, and the community you serve. Misgendering an individual not only shows your lack of interest, but it can deeply hurt the person you are referring to. So with that in mind, what does pronoun use look like in public relations?

Publicity 83

Publicity Community Communications 83

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. There is also growing concern of “greenwashing,” and if companies are sharing disinformation and false portrayals of their environmental accomplishments with the public. We all have a part to play – what will yours be?

Publicity 79

Publicity Meeting Policies Employee 79

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. The post AP Style in Public Relations: Top Five Tips for Press Releases appeared first on Landis PR. Jay Heinrich – The Argue Lab.

Publicity 111

Publicity Writing Guidelines Construction 111

5W PR

JUNE 27, 2022

Many companies these days already know that I need to be following very specific trade publications to be able to stay on top of the latest developments that can help generate better results. The post Public Relations Strategies for Ad Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Advertising 88

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. Currently, many public companies provide cybersecurity disclosure to investors. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

PR for Anyone

OCTOBER 15, 2020

Building relationships with the media is the basics of PR… let’s call it Public Relations 101. I was able to refer several people to the show. It's Christina Daves with this week’s Free Publicity Friday PR Tip. You pitch, consistently, and you land media. Just like you would ask a friend “how are you doing?” Let’s have a chat !

Publicity 100

Publicity Pitching Small Business LinkedIn 100

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Other responsibilities could include the creation of the organization’s annual report.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. Some might refer to it as publicity or media coverage. What is earned media? It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

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Course Publicity Media Small Business 147

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

MAY 11, 2017

Social media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel.

Publicity 305

Publicity How To Social Media Video 305

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Agility PR Solutions

FEBRUARY 11, 2024

This multi-variety version is referred to as Insights AI: a set of technologies—Emotion AI, […] The post Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with unreal comms benefits appeared first on Agility PR Solutions.

Analytics 184

Analytics Course Technology Communications 184

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. Unlike a traditional article written by a reporter about a person or company, contributed content is written directly by a brand or company executive and submitted to a publication. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. Previously it referred to itself as a “decision augmentation solution.” The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Choose wisely and check references. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.

How To 315

How To Employee Training Interviews 315

Agility PR Solutions

APRIL 3, 2024

Consumer behavior refers to the study of individuals’ actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific choices.

Consumer 105

Consumer Marketing Study Publicity 105

Ronn Torossian

MARCH 30, 2020

Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. It refers to a raft of content marketing, social media, digital marketing […].

Content Marketing 195

Content Marketing Social Media Industry Marketing 195

Agility PR Solutions

FEBRUARY 7, 2022

Public relations is crucial for maintaining a positive image for your company or brand. The term refers to the way you, as a representative for your company, interact with the public and the media to create a strong image for your business. If you plan for your company to make an impact outside of its […].

Company 146

Company Publicity Brand Branding 146

Ronn Torossian

DECEMBER 2, 2019

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

Marketing 195

Marketing Software Publicity Strategy 195

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . The post So You’d Like A Job In Public Relations appeared first on Crenshaw Communications. Don’t pigeonhole yourself.

Publicity 120

Publicity B2B Fashion Sports 120

PRSay

MARCH 25, 2022

Lowercase all references to bitcoin and other cryptocurrencies, such as ethereum, litecoin and dogecoin. References to individual cryptocurrencies should use the singular form: “Thieves reportedly stole bitcoin worth $15 million.” Greg Beaubien is a frequent contributor to PRSA publications. blockchain.

Banking 177

Banking Technology Guidelines Sports 177

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Technically it refers to a set of data so large that traditional technology is unable to analyze it. It’s important to note that AI is a broad term that refers to the simulation of human intelligence in machines programmed to think like humans and mimic their actions. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Technology Data Energy 296

PRSay

DECEMBER 21, 2017

The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. Burson’s daughter and Edelsburg’s mother, Monita Buchwald, went into finance but disliked it and soon transitioned into public relations, a move influenced by Elias’ background. PR connections. Shank, APR, Fellow PRSA.

Publicity 150

Publicity Radio Technology Sports 150

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

Technology 147

Technology Film Viral Ethics 147