5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. This will most likely include your executive team.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. In addition, they tested a new strategy leveraging industry experts for their product launches. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Take my agency; we focus on tech PR, with a particular focus in B2B technology. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger.

B2B 159

B2B Apparel Product Launch Agency 159

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Leverage technology to enhance the attendee experience. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. In general, startups make great PR clients — especially those with a story to tell. Bad timing.

Agency 205

Agency Pitching Internal International 205

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. B2B is about people as much as products and companies.

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Bonus Tip: Tap into the show key trends. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Take a little time to celebrate, then let the real work begin.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. Media love data. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Conflict – Does your product or announcement challenge norms or address a major issue? Does your action go against industry trends? By Andy Lowe. First, let’s look at what makes news newsworthy. .

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? But we in public relations do. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Use the data to determine how your brand story corresponds with market trends. Use press releases to spread awareness for a product launch or an important business milestone. Collect Market Data. Draft an Eye-catching Press Release.

Creativity 109

Creativity Data Measurement Product Launch 109

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. With technology at the level that it is at now, ignorance is no excuse for any communications team. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. So I wouldn’t say that any of these things are new trends, but they’re new (and exciting) to Patterson!

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Since we’re talking trends, what are the key trends you’re talking to your teams at Toro about in 2018? And, I’ve always respected his viewpoints. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. It starts with public interest and then carries over to media interest. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. stereotypes that persist about women in public relations. For the Italian women I surveyed, a career in public relations was their first choice of occupation. By Enrica Orecchia. Framework.

Interviews 40

Interviews Enterprise Corporate Internal 40

Karen Freberg

JUNE 24, 2019

Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. One of the panels we had – which is one of the first I think we have seen at an educators event such as this – with four major technology leaders in the industry.

Education 64

Education Creativity Pinterest Facebook 64

Onclusive

JUNE 29, 2018

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. Utilize data to understand and analyze the situation. Respond quickly and transparently. Act quickly and apologize if necessary.

Crisis 186

Crisis How To Brand Branding 186