PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Earned media refers to “traditional” news media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. It’s an initial indicator of reach and exposure.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. It’s an initial indicator of reach and exposure.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. On one hand, dealmaking has brought sizable new competitors to the market. On one hand, dealmaking has brought sizable new competitors to the market.

Software 85

Software Internal International Pitching 85

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 11, 2014

The questions are designed to explore the differences between how tech PR works in the U.S. vs. China, and shed light on effective tactics. Hierarchy culture dominates most press organizations in China. Do they cover press U.S. releases in China? We compared notes, and the result was reflected in the above post.

Transportation 201

Transportation Print Conference Technology 201

Sword and the Script

OCTOBER 25, 2022

A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question. Two hundred and seventeen respondents wrote in answers.

Communications 122

Communications Crisis Internal International 122

Presspage

APRIL 12, 2018

Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Some just use press releases as website content. It’s hard to believe.”

Company 111

Company Media Journalism Report 111

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated. Indeed, several repeated myths that I’ve refuted (e.g.

Agency 159

Agency Strategy Crisis Management Pitching 159

OnePitch

OCTOBER 25, 2022

During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more. 00:02:30] BB: Quite the different time now. This week on Coffee with a Journalist we’re joined by Nate DiCamillo from Quartz.

Pitching 87

Pitching Data Government Film 87

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

What’s the difference between a well-executed political campaign and a well-run public relations campaign? Any smart PR person knows that when launching a new product into a crowded category, for example, it’s important to know what differentiates this product from the rest of the field. As it turns out, not that much.

Local 159

Local Pitching Interviews B2B 159

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. It’s helpful in terms of like if – Say it’s like a really slow news day, and I just go check all of my tabs. Her Inbox & Pitches. [00:02:30]

Pitching 90

Pitching Trends Travel System 90

Beyond PR

JUNE 28, 2016

In The New PR Agency Benchmarks for Demonstrating Value to Clients , three agency leaders discuss how the modern agency “must make itself indispensable, providing savvy insights and strategic recommendations.”. There is no standard formula: Different PR agencies employ different formulas when calculating ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Bad Pitch Blog

MARCH 18, 2014

The "press" release gets waaaaaaaaaaay too much time and attention in this industry. The biggest issue is the assumption that a press release has to be distributed broadly if at all. FOR IMMEDIATE RELEASE Publishing? This is in part because it''s been used and abused more broadly in recent years.

Web 67

Web Mobile Pitching Crisis Communications 67

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next.

Data 60

Data SEO Engineering Strategy 60

Beyond PR

AUGUST 9, 2016

Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. Distributing a press release can directly drive web traffic back to your owned media channels and more leads into your demand generation program. Content Teaser.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

MAY 14, 2019

O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. Recently, I’ve begun looking more closely at PR technology , companies.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

OCTOBER 20, 2015

He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New York Times Didn’t Tell You. The Times didn’t sit by idly either in the second round of Amazon vs. NYT. by Frank Strong. Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. Fact-checking as an art and a science got a new lease on life.”

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

MARCH 31, 2017

Earlier this month, the Canadian Securities Administrators (comprised of Alberta, Ontario and Québec securities commissions) released Staff Notice 51-348 Staff’s Review of Social Media Used by Reporting Issuers. We don’t have the same concerns with press releases which go on SEDAR and remain as part of the permanent record.”.

Social Media 40

Social Media Policies Guidelines Media 40

MaccaPR

OCTOBER 2, 2017

But the way in which Latinos prioritize those values in a given situation may be quite different from the priorities that you set, and that’s where our cultures (and approaches to marketing) clash! And then paying for some stock photography with models who look vaguely Latino. That’s a really bad idea.). Many of us are bilingual.

Insurance 74

Insurance Insurance Interviews Marketing 74

Buzzstream

MAY 2, 2024

MuckRack displays recent Tweets from X, which gives me some idea of his current posts: But I’d still like to click on his site, Tennessee Farm Bureau News, to evaluate whether the site is a good fit. The most recent news story is about new USDA news. Finding them can be a challenge. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. That much is apparent I compiled this year’s list of marketing and communications predictions. There are some caveats to note.

Writing 192

Writing Communications Marketing B2B 192

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. PR Resource: Journalism vs PR What is a media kit? PR Resource: Journalism vs PR What is a media kit? 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Buzzstream

FEBRUARY 15, 2024

Quality vs quantity. Quality may differ depending on the site’s goal, but backlinks should always drive value. However, quality might mean many different things to different people at a company. Some stakeholders may want news mentions; others may need backlinks that lead to conversions. The age-old question.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. But B2B influencer marketing works completely differently. But B2B influencer marketing works completely differently. Be careful whose advice you buy, but be patient with those who supply it.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? There are a lot of different uses for AI that have been around a lot longer too.

Employee 135

Employee Software Survey Tools 135

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? Should we care that barely 4.5 percent of ad, PR and marketing managers are African-American? That’s where Minneapolis-based The BrandLab comes in.

Marketing 48

Marketing Advertising Advertising Agency 48

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Their messages might have even been different, but they were all one-way. to a whole new level, a whole new dimension, that of the interactive Web.

Print 64

Print Social Media Web Television 64

PR Fuel

MARCH 17, 2020

Public relations strategies and tactics center around different ways to connect with your audience. Used with other approaches, it can make the difference between a company that thrives and one that withers away. Focusing Attention on Your Business: Understanding the Pros and Cons of Different Strategies.

Publicity 70

Publicity Small Business Advertising Advertising 70

Rock the Status Quo

SEPTEMBER 16, 2015

PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. BUT WHAT HAPPENS if we flip the process on its ear – thinking about WHAT ELSE we can do with that release? Write it differently.

Pitching 100

Pitching Local Trends Interviews 100

Flack's Revenge

JULY 11, 2018

And how is it different than, say, just a clever idea? Apple’s “Think Different.” They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Buzzstream

FEBRUARY 9, 2024

Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Cision

MARCH 1, 2016

What are your thoughts on pitching from an in-house email address vs. having your PR agency conduct the pitch if it’s a new media target? Wait until something significant happens in the news cycle that relates to your topic. Then craft a new lead that ties into the breaking news on the fly. Definitely not.

Pitching 120

Pitching Twitter Report Analytics 120

Sword and the Script

OCTOBER 15, 2019

A big announcement ought to have multiple assets already in the plan – a press release, blog post, short video, and graphics for example – so you are just making use of the tools you have, not inventing new ones. You should also experiment with the goals: reach vs. engagement vs. clicks. The timing matters.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. The solution providers serving the PR and communications space have been busy. And now onward this month’s PR technology summary…. click images for higher resolution). NASDAQ: INOD ). We throw shade.

Pitching 61

Pitching Analysis Report Video 61