ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

An outside perspective It’s easy to get tunnel-visioned when you are close to a project or business unit. What you see and what your PR agency sees could diverge — in a good way. The value of a strategic PR program isn’t always obvious to an organization’s leadership. And in the ideal world, marketing and PR work together.

Leadership 182

Leadership Reputation Internal International 182

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. More than 20 years after I started my business, I decided to incorporate exercise into my life. You’ve jumped in water before and you climb hills in your business every day.”.

System 155

System Exercises Groups Training 155

ImPRessions - Crenshaw Communications

APRIL 13, 2021

This point isn’t limited to virtual panels, but the problem of all white male panels —sometimes known as “manels” — has come to a head during the pandemic. You also want panelists of different business backgrounds who can offer a variety of viewpoints. Your panel will be competing with other online events and work responsibilities.

Leadership 332

Leadership Trends B2B Agency 332

PR in High Definition

MARCH 27, 2024

A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. Well, in the vast and often turbulent waters of the business world, organisations must navigate through ever-changing currents, unpredictable storms, and shifting tides.

Reputation 62

Reputation Course Ethics Employee 62

PR for Anyone

OCTOBER 12, 2021

Look at holidays and what you can relate your real estate business to and then post things about that. Then, all you have to do is schedule your posts. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? How can you fix your credit quickly? Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Tie back communications and marketing efforts to business results. It forms accountability by demanding that the creative team deliver business results.”. Use PR Attribution to develop your content strategy.

Conference 225

Conference Storytelling Data Measurement 225

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. PR FOR ANYONE. Anyone can get publicity! The system works!

Media 130

Media Nonprofit Pitching Television 130

PRSay

NOVEMBER 10, 2022

Such campaigns will lift eyebrows, turn heads and drop jaws. You might connect your campaign to a particular event, such as World Kindness Day on Nov. But I will bet my reputation that the campaign will work if you pull in colleagues from HR, marketing, your creative agency and any others who come to mind. Nerves are frayed.

Employee 146

Employee Crisis Reputation Creativity 146

PRSay

JUNE 28, 2021

In the early summer of 2020, I decided to resign from my position as head of communications at a medical-research institute in San Diego. It was a well-paid, full-time position with great benefits. But for me, the question had always been: When is the best time to start my own business? Business is going well.

LinkedIn 149

LinkedIn Crisis Agency Crisis Communications 149

Solo PR Pro

AUGUST 29, 2023

But when it comes to identifying, selling, and closing high-value business deals, it's a whole different ball game – especially if you don't consider yourself a natural-born salesperson. As a PR and communications professional, your expertise lies in storytelling. Translate this into your pitch. Resist the urge.

Communications 78

Communications Pitching Storytelling LinkedIn 78

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. While things are heading in the right direction, most orientations will have to be done online, not in real life. In early 2021, this still isn’t possible. Overprepare them.

How To 218

How To Employee Meeting Training 218

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. But the comments were mostly positive. What does this mean, and why should we think out of our “bleeping PR heads?” ” Groucho Marx. “Refreshing!”

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

MARCH 27, 2020

We are in the midst of a global pandemic while also finding new ways of managing teams and businesses. But for business leaders, the question now becomes: Are we prepared to manage this crisis? But with these challenges come opportunities for development and growth for your team. Be sensitive and compassionate with employees.

Crisis 202

Crisis How To Resources Employee 202

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. But, pick your battles. Know your media targets. Approaching any one of them without understanding what they cover will ensure your pitch is ignored. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

Reputation Us

APRIL 12, 2023

So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. Consider AI as you would any other business collaboration.

Reputation 88

Reputation Financial Training Enterprise 88

PRSay

JULY 24, 2023

It’s about paying attention and really being with others, your surroundings, and yourself. Of course, mindfulness doesn’t come easy in the business world. Off-camera video calls without the connection of facial cues and eye contact fill your calendar. A seated position for hours on end stagnates the body and brain.

Energy 148

Energy Meeting Writing Course 148

Solo PR Pro

MAY 23, 2023

Steak, Sizzle, and Service What makes your customer service sizzle? Mind(set) Over Matter As solos, we spend a lot of time with the thoughts in our heads. It’s important to make sure what we’re thinking about, and how we are thinking, is productive, positive, and sustaining. It’s a key component to our success.

Customer Service 93

Customer Service Financial Small Business Groups 93

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We will make the best of the situation but really appreciate a heads-up for date nights or planned events. We’re in the persuasion business after all. . We’re attached to our phones – In dating, it can be rude to keep your phone out or to have the ringer on. Let’s face it – dating can be awkward and uncomfortable.

Product Launch 296

Product Launch Training Interviews Software 296

PR for Anyone

JUNE 4, 2020

Where are we headed? Bring your expertise to the world through media. For months now I have been talking about how do you get your message across with Covid? Maybe you own a small business. So, what does all of this mean for the small business owner? In the blink of an eye our news climate changed again.

Publicity 130

Publicity Small Business Leadership Pitching 130

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps.

Brand 256

Brand Branding Social Media Employee 256

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

5W PR

MARCH 23, 2020

In this time of uncertainty, many businesses are faced with the difficult decision of how to maintain or restructure their workforces given the new economic reality. For any heads of companies looking for guidance in making decisions related to managing their workforces, we’re offering some considerations for how to best handle the situation.

Employee 88

Employee Internal International Travel 88

Reputation Us

APRIL 12, 2023

So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. Consider AI as you would any other business collaboration.

Reputation 78

Reputation Financial Training Enterprise 78

Deirdre Breakenridge

SEPTEMBER 19, 2016

My ideal day starts by getting up early and heading to a neighborhood coffee shop. After dropping off groceries, I like to do something interesting in the city – head to a museum for a few hours, shop in an area known for boutiques or go to the park. I head back to my Airbnb apartment to work until dinner time.

Community 150

Community Groups Travel Local 150

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story. Sell your client deftly. Always have a call-to-action.

B2B 193

B2B Pitching Technology Report 193

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. You can watch something from far but it never prepares you for how it feels when it shows up on your doorstep. Gauging it accurately is now a business imperative.

Crisis 107

Crisis Government Healthcare Community 107

Onclusive

AUGUST 22, 2017

See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating your or a report’s job description. Messaging & Positioning. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leadership is about establishing yourself and your organization as an industry leader. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

APRIL 29, 2020

As the coronavirus pandemic forces companies to lay off workers, businesses need communications services more than ever. The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., An upside of freelancing is that “You can keep your skills sharp and maintain your contacts,” Kruger said.

Marketing 158

Marketing Financial Crisis Communications Print 158

NewsWhip

OCTOBER 13, 2022

If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks. Knowing how big and how fast a story is moving is critical to your response management. Canadian brands know this.

Brand 148

Brand Branding Sports Crisis 148

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. Whichever way your audience chooses to engage with your brand, your organization should have the ability to identify the sentiment behind digital engagements. Measure Your Reputation with Sentiment Analysis.

Reputation 105

Reputation Brand Branding Analytics 105

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020. Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Burrelles Fresh Ideas

JANUARY 16, 2024

When you think about it, trust is the bedrock of any successful relationship, and in public relations, it is synonymous with authenticity. [SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PR for Anyone

SEPTEMBER 16, 2022

So much to consider like the season – it’s fall – what happens in your industry in fall? Head Start Awareness Month. National Protect Your Hearing Month. National Women’s Small Business Month. Organize Your Medical Information Month. Positive Attitude Month. It’s almost October.

Pitching 130

Pitching Financial Small Business YouTube 130

Doctor Spin

DECEMBER 30, 2023

Positive reinforcement is critical in fostering an open and transparent internal communications culture. Source: Journal of Business and Psychology 1 Vries, R., As a leader, your choice and delivery of words are instrumental in shaping your team’s culture and performance. Bakker-Pieper, A., & Oostenveld, W.

Leadership 52

Leadership Internal International Employee 52

Victorious PR

APRIL 13, 2023

Good PR helps real estate companies build trust and credibility, attract new customers, and maintain a positive reputation. As is the case with Victorious PR, having a team in place to handle your message can be instrumental for success. Maintaining a Positive Reputation In the real estate industry, reputation is everything.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on.

Employee 130

Employee Policies Creativity Company 130