ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. If there’s something we want everyone to know about, then we’ll let them all know.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.” This demands a proactive approach rather than a reactive one.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

MARCH 17, 2016

That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences. Virtual or augmented reality is perhaps more prevalent as a marketing tool, as brands in travel, outdoor gear, and retail experiment with new ways to let customers experience their products or services.

Trends 120

Trends Radio Retail Technology 120

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . Additionally, these interviews offer a great opening for proactive pitch angles based on insights from the conversation. A hands-off attitude can work against you.

Interviews 308

Interviews Media Retail Course 308

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Research the publications, websites, or retailers that align with the target audience and submit the product information early. To secure a spot, start the preparations well in advance.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. Generally, if people are hearing about a new Overstock product, feature, category, partner, or technical innovation, at least a portion of the messaging is driven by PR.

Interviews 223

Interviews Retail Data Engineering 223

PR for Anyone

OCTOBER 18, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. And so that’s how the book was born.

Financial 130

Financial Pitching Banking Retail 130

Prohibition

OCTOBER 23, 2023

We cover: How to be disruptive in communications Lessons from running agencies Impact of AI in communications Ethical concerns of AI Agencies and pitching – being paid to pitch Looking to the future The game-changing potential of AI in the PR industry is indisputable. It’s a phrase very common in the client community.

Ethics 62

Ethics Communications Pitching Retail 62

Buzzstream

APRIL 8, 2024

Motorpoint is the UK’s leading independent retailer of nearly new and used cars. With this approach, Motorpoint has found that journalists who have not previously engaged with the content are more likely to open a freshly pitched story, as opposed to a follow-up for an email they have not previously opened.

Pitching 78

Pitching Data Examples Retail 78

OnePitch

MAY 24, 2022

Today’s guest on Coffee with a Journalist is Jeena Sharma , a retail reporter at Morning Brew. Jeena covers retail and consumer trends from the B2B perspective for the Retail Brew newsletter. Her Thoughts on Pitches. ? ? ? ? ? ? ? ? ?. [00:05:27] Now, what about pitches? So you get tons of pitches.

Retail 52

Retail Pitching Fashion Writing 52

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Magazine story.

Media 212

Media Pitching Report Interviews 212

Bianchi Biz Blog

OCTOBER 23, 2023

There have been fluctuations in supply and demand in the automotive aftermarket since COVID and M&A has increased on the retail service level. I am most proud of the stories about people creating change in the industry. Content about innovations and their positive impact on the industry are always fascinating to write.

Meeting 97

Meeting Automotive Media Journalism 97

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. We developed a DST-themed survey and pitched the exclusive to women’s health and fitness publications. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. What advice do you have for PR people that want to pitch you?

Automotive 79

Automotive Meeting Report Insurance 79

The Hoyt Organization

JANUARY 25, 2024

The target audience for the cannabis industry is diverse and can include medical users, recreational users, distributors, wholesalers, and retailers Knowing key demographic information like the age, interests, gender, preferences, and lifestyle of your target audience is pivotal to your brand strategy.

Strategy 97

Strategy Brand Branding SEO 97

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar. Tell us about your dream assignment. Landis Communications Inc.’s

Meeting 92

Meeting Media Retail Radio 92

Communications Conversations

SEPTEMBER 10, 2020

I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

MAY 17, 2019

On a panel titled “The Future of Work: The Revival and Reimagining of Retail,” Vikrum Aiyer , vice president of public policy and strategic communications at Postmates, talked about how his company is working to help the small businesses they service. ” Public safety.

Small Business 109

Small Business Retail Transportation Technology 109

The Resolution Blog

JULY 9, 2018

How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales.

Retail 168

Retail Internal International Twitter 168

Prohibition

SEPTEMBER 1, 2023

This podcast episode delves into: Managership is learned, and leadership is earned Knowing the business numbers Red flags in pitching Common mistakes in running an agency Focussing on client retention Setting achievable client expectations Are you a born leader? A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

Flack's Revenge

SEPTEMBER 16, 2014

(For those in tech PR not working with Apple, it seems like we were handed a mini-vacation during the 9/9 event – it was futile to be trying to pitch anything else, especially consumer-tech related). So, what is it about Apple that makes a sea of professional curmudgeons whoop like children on Christmas?

Energy 196

Energy Analysis Media Retail 196

Cision

MARCH 29, 2016

He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Rather than drafting a press release and hoping for the best, you can rely on your own customers and advocates to give you feedback about what is interesting to them.

Retail 120

Retail Pitching Print Writing 120

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.” Never assume everyone has a dad, present or not, or has fond thoughts about him.

Retail 120

Retail Viral Video Pitching 120

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. We’ve all heard about journalists plagiarizing the work of other writers and even repurposing their own work and calling it “original.” It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Burrelles Fresh Ideas

FEBRUARY 13, 2024

SOURCE] The Concept of Social Commerce As we said earlier, social commerce is about brands selling products on social media platforms. Click on it, and it leads you to a page with all the details about the coffee and its pricing. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. We’ve all seen 30-second PSAs on TV late at night that feature a talking head looking into the camera and telling you to adopt a dog, or talk to your children about drugs.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

AUGUST 28, 2017

This is a great strategy to appeal to journalists who you want to write about your news. “Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says. Use Active Voice. Use Clever Headlines. Answer “Who cares?”.

Writing 258

Writing Newspapers Retail Groups 258

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

OnePitch

APRIL 12, 2022

Lisa focuses on retail and the growing reach of Amazon. Her Thoughts on Pitches. [00:06:05] So are you ever forwarding pitches? But if there’s anything that lands in my inbox, I will – Sorry about that. [00:07:00] 00:07:00] BB: There’s another pitch right there coming in. . [00:07:03]

Pitching 52

Pitching Report Writing Retail 52

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

The Stalwart Blog

DECEMBER 29, 2016

Most end of the year blog posts proudly boast about the author’s achievements over the past 12 months or predict in overly optimistic tones about what will come in the New Year. So it’s with humility and some trepidation that I offer up some of the highlights where I messed up in 2016: Location Still Matters In Retail.

Retail 101

Retail Nonprofit System Analytics 101

Prohibition

MAY 13, 2022

Positive coverage can be an extremely powerful asset when your customers look at your online reputation and make a decision about whether they want to buy a product or service from you. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve.

Print 112

Print Trends Agency Brand 112