Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

OnePitch

NOVEMBER 29, 2022

Click to the right to follow Bailey Schulz on Twitter and LinkedIn. During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Good topics.

Pitching 77

Pitching Travel Writing Report 77

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you? Finding good writers has always been very tough.

Meeting 81

Meeting Media Travel Interviews 81

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Performance isn’t typically an issue in print — using prose to tell a compelling story is. Along with my duties for BCN, I do a little freelance writing.

Meeting 98

Meeting Media Print Enterprise 98

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 151

Media Relations Media Print Software 151

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). How Do You Pitch the Media ? Effective PR Tools 24.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. A few of my Seattle-based public awareness clients targeted mainly the city proper.

Print 120

Print Tourism Transportation Film 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Currently, on Twitter there are something like 6,000 tweets/second. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Strategy 97

Strategy Ethics Social Media Data 97

Bad Pitch Blog

AUGUST 4, 2010

People sometimes ask us why we out our own on The Bad Pitch Blog. Our traffic logs show that bad pitches get more traffic than our how-to articles. In fact, the average daily site visits increase by 100 percent (thanks in part to sites like Twitter). Consider the various outlets that send us pitches, and promote, our content.

Pitching 68

Pitching Case Study Print Google 68

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Ken''s much better at drinking than he is at writing." This helps a lot.

Pitching 64

Pitching eBook How To Pinterest 64

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Community 92

Community How To Marketing Data 92

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Fair enough.

Software 123

Software Pitching Ethics Privacy 123

Shift Communications

MARCH 1, 2016

Reporters will source and interview for the first half of the day and write for the second. So, a junior PR professional’s day would roughly be e-mail and reading for the first hour, pitch until lunch, writing/admin after lunch. You see an interesting Mashable article on Twitter, you click, read, and get out.

How To 60

How To Media Interviews Pitching 60

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today.

Travel 120

Travel Agriculture Tourism Internal 120

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Take stabs at writing up the dream media results and crafting the headlines that would spell success.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. We use Twitter to supplement our outreach. We make sure we know who we’re talking to. Then watch our recent webinar.

Fashion 48

Fashion Pitching Tools Resources 48

Sword and the Script

AUGUST 1, 2017

Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. Pick an elite journalist and read through their interactions on Twitter. That still happens to some degree today, but even more likely is to be interviewed by a freelance journalist that writes for a number of publications.

Interviews 60

Interviews B2B Media Report 60

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Bad Pitch Blog

APRIL 2, 2009

If you are not sure what you want to say, start an outline or start writing and then organize your thoughts after you’ve committed everything to paper. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door. The next post, promise, will be the worst pitch imaginable.

Conference 40

Conference Pitching Meeting Print 40

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. A variety of different ways. Image: Courtesy Jamie R.

Writing 94

Writing Interviews Industry Pitching 94

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Know a PR, marketing or sales leader with compelling ideas fit for print? Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Yet, Erik’s perspective isn’t only limited to journalism.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Connect with him on Twitter: @sethgilpn. . .

Strategy 67

Strategy How To B2C Content Marketing 67