Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. The quality of queries changed too as the web evolved. Reporters were getting more emails than ever – and traced many of them back to Vocus. It was a very humbling experience. Click To Tweet 2.

Reddit 174

Reddit Software B2B Technology 174

Remote PR Jobs

SEPTEMBER 25, 2023

With hundreds of thousands of reporters, contributors, and bloggers in the market at any given moment, and something close to a 30 percent rate of annual turnover, my focus was on vendors that specialized in maintaining reporter contacts rather than ones that relied on web-scraping to obtain their data. Enter TechNews.io

Web 100

Web Report Pitching Google 100

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Muck Rack is not only our go-to media database for journalist research, but a media monitoring tool for coverage and share-of-voice reports on a moment’s notice.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Do your homework.

Pitching 120

Pitching How To Sports Web 120

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Record reporter responses . Every piece of information you receive after pitching serves a purpose.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. 2) Volume of PR pitches received. 3) Best medium for PR pitches. 4) How long should pitches be?

Survey 169

Survey Media Relations Pitching Media 169

Onclusive

SEPTEMBER 7, 2021

The content provided on your web assets must tell your brand and product stories clearly and concisely. Your web pages also need to be properly optimized to be easily found online, and to efficiently convert views and clicks to actions and revenue.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 101

Survey Report Media B2B 101

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Task 1 – Extracting the key points from the report WordTune creates summaries of text based on a PDF, URL, or text. Bain & Company has signed a services agreement with OpenAI.

Tools 98

Tools Writing Pitching Web 98

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126

Trends Pitching Twitter Nonprofit 126

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 131

Software Pitching Analysis Community 131

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. We report on the four main freight modes: air cargo, ocean shipping, rail/intermodal and commercial trucking. In my case, home is in West Michigan.

Meeting 75

Meeting Automotive Media Transportation 75

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Next, it compares your text to the articles reporters have written and published in the public domain.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 110

Media Relations Media Survey Pitching 110

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To Google SEO Pitching 62

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Personalized PR Pitches For a long time, personalization has been the focus of marketing.

Trends 89

Trends Brand Branding Analytics 89

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. >>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter.

Media Relations 147

Media Relations Media Print Software 147

Bianchi Biz Blog

DECEMBER 6, 2021

Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Meeting 82

Meeting Automotive Media Transportation 82

Bad Pitch Blog

AUGUST 4, 2016

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

Pitching 40

Pitching Automotive Software Web 40

Communications Conversations

JANUARY 26, 2015

A recent report from the folks at Edelman last week got me thinking about how we approach and work with our colleagues on the media side. But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists? No big epiphany, right?

Pitching 60

Pitching How To Trends Video 60

Communications Conversations

JULY 8, 2015

For years, we’ve heard the mantra: Engage reporters on Twitter. In essence: Social media was to give us a better, more efficient tool for nurturing relationships with reporters. On one hand, Twitter and social media platforms have given us a set of tools that help us research the heck out of reporters. That kind of thing.

Twitter 60

Twitter Report Pitching Agriculture 60

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Finish this sentence: If I am not reporting, I am … Playing pickleball (yes, I’m one of the millions of people in the U.S.

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

Bianchi Biz Blog

MAY 3, 2021

Finish this sentence: If I am not reporting, I am …. If I am not reporting, I am…. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. driving around looking for good coffee.

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. See my take here: How 2,400 reporters use social media for reporting.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. Onclusive acquired the European “social listening and intelligence platform Digimind for an undisclosed fee,” according to reporting. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The metaverse, Web 3.0, Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

Reddit 159

Reddit Media Analytics Trends 159