PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive.

Media Relations 202

Media Relations Media Pitching Case Study 202

Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. The post How Does a B2B Customer Story Crack The Wall Street Journal? Virtually every national and global company desires coverage in the business media. Often,more.

B2B 128

B2B Journalism Storytelling Communications 128

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

PRSay

AUGUST 11, 2021

An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Pitch individuals with insights that will help me write something thoughtful and reflective and tell readers why a particular breaking development is important.”. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Muck Rack Daily Muck Rack is already a valuable tool for anyone in PR, and their newsletter is perfect for not only daily industry insights/trends, but also keeping tabs on moves in the journalism and media world.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. What’s more, it can be amplified through social platforms like LinkedIn, in prospect newsletters, sales presentations, and customer communications. . Trade stories are foundational.

B2B 319

B2B Company SMB Automotive 319

Remote PR Jobs

SEPTEMBER 25, 2023

Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” The Kicker A podcast from the Columbia Journalism Review , this platform covers all aspects of journalism. The Pitch Pitching is part of the day-to-day job for many communicators. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready? But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage.

Publicity 134

Publicity Journalism Storytelling Survey 134

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

APRIL 27, 2019

As I’m wont to do on the occasional Saturday, below is a roundup of three ideas, wrapped in insight and present them here for your perusal (you can click the graphics for higher resolution). 1) The top challenges in journalism. A deluge of pitches. “75% As the Onclusive report notes, “The media ecosystem is not dying.

Survey 93

Survey Journalism Study Pitching 93

ImPRessions - Crenshaw Communications

MAY 13, 2021

Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Assist in the research, writing and development of new business proposals and presentations. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. She loves to develop customized trainings, courses, and presentations – live and virtually – for people, companies, and events. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 65

Journalism Brand Branding Advertising 65

Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. The post How Does a B2B Customer Story Crack The Wall Street Journal? Virtually every national and global company desires coverage in the business media. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.” Understand newsworthiness.

Report 170

Report Local Media Pitching 170

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It’s an original perspective.

Communications 129

Communications Software Internal International 129

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Phrases such as ‘sponsored by, ‘partnered with’, ‘promoted’ and ‘presented by’ are indicators of sponsored content. It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. It typically reads or views like editorial content and less like an ad. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

MAY 16, 2020

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> 2) Volume of PR pitches received. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received. 3) Best medium for PR pitches.

Survey 171

Survey Media Relations Pitching Media 171

Doctor Spin

FEBRUARY 26, 2024

Alleviate the recipient’s apprehensions by presenting evidence of success from others. Present a vivid picture of the worst-case scenario to underscore the importance of compliance. Present your offer with a sense of urgency, like a countdown, to prompt an immediate decision. European Journal of Social Psychology, 36 2, 147–168.

eBook 52

eBook Journalism Course Examples 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. The results present a stark contrast to the number of marketers that are using AI. Top challenges facing journalism.

Survey 149

Survey Software B2B Pitching 149

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Surely a machine can’t write as well as a human?

Journalism 90

Journalism Software Sports Analysis 90

Bianchi Biz Blog

JANUARY 10, 2022

From microchips to Christmas presents, businesses and people are worried about getting stuff. Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

APRIL 19, 2021

How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. So I guess that means I’ve been in journalism for about 20 years now! Any pet peeves with PR people?

Report 84

Report Meeting Automotive Media 84

Cision

OCTOBER 16, 2015

Traditional media holds several advantages over online media: greater credibility, ability to decide what information is presented, geographic specificity, built-in content promotion and reliable, predictable distribution. Ability to Decide What Is Presented. Looking to pitch traditional media outlets? Geographic Specificity.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Deirdre Breakenridge

APRIL 15, 2019

When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. To paraphrase Rumi; don’t resist the change, it may present a great opportunity. The fragmentation of media and journalism that we are witnessing will likely only continue. Today, it’s not that simple.

Media 268

Media Data Google Report 268

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. “Never assume you have all the answers” – Nick Gourevitch.

Pitching 211

Pitching Crisis Consumer Storytelling 211

PRSay

FEBRUARY 15, 2018

But for many of the issues and events we’re tasked to promote, even for the Fortune 500 clients I work with, the Times and The Wall Street Journal don’t present encouraging effort-to-reward ratios. Get more media pitching knowledge from Michael here.

Media Relations 119

Media Relations Media Web Pitching 119

Cision

JANUARY 30, 2016

Preparing a well-crafted pitch is only half of the battle to gaining media coverage. And with journalists slowly, but surely, joining social networks, PR professionals are left wondering where and how to pitch. Follow these tips for pitching reporters on their top four preferred contact methods. Don’t wing your verbal pitches.

Media 120

Media Pitching Social Media Report 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. How long have you been in journalism and how did you get started? What advice do you have for PR people who want to pitch you? But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science.

Meeting 78

Meeting Automotive Media YouTube 78

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. Send the extra couple of pitches. What opportunities does digital present for Fenton? We shouldn’t lose the art of the pitch or an appreciation for great writing. Make the followup call. Go to the party.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0