ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Pitching Writing Video 159

PRSay

AUGUST 17, 2020

MediaSource , the communications and PR firm I’ve run for more than 20 years, conducted a national survey of journalists to understand the new media environment and what that means to communicators seeking media coverage. I’m presenting our full findings during a PRSA Case in Point on Aug. Find out what journalists want today.

Media Relations 158

Media Relations Journalism Media Survey 158

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. So just the fact that we have this all-consuming story has been a big change.”. We need something that’s better quality.’”.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

JULY 17, 2018

Attend some kind of exhibition or presentation of successes, even if it’s after hours. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Media Relations 157

Media Relations Meeting Pitching Conference 157

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. There’s never been a better time to present an organization as a collective of smart and thoughtful people. The rise of “good news journalism” presents another opportunity for media outreach. If I think of some crazy pitch or stunt or partnership, I put it in there.

Healthcare 98

Healthcare Communications Measurement Resources 98

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate.

How To 56

How To System B2C Training 56

Cision

OCTOBER 6, 2015

Not sure what to include in your pitch to reporters? Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” Speaking to the reporter doesn’t guarantee you a positive story.

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. You and I see somebody else’s glistening placement in a sought-after media outlet. Get more media pitching knowledge from Michael Smart here.

Pitching 128

Pitching Media Relations Examples Creativity 128

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Hotels 132

Hotels Training Viral Pitching 132

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. Presentation help? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Norton's Notes

JULY 12, 2016

If you feel strongly on a matter or a recent industry trend, then by all means present an argument. Immediately pitching to connections. This is a personal pet peeve of mine, if I agree to connect to you – don’t pitch to me your recruitment services straight away.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Communications Conversations

JULY 18, 2019

For me that that includes a supportive network of professional friends, media contacts as well as clients (past and present.) I think one of the best parts of being a solo consultant is that you get to choose the team that surrounds you. With that much time as a solo, you’re likely the most experienced in town!

Local 94

Local Course Community Interviews 94

5W PR

JANUARY 31, 2024

Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Wouldn’t you love to pitch a story like that? Take a giant step back: Rebekah Iliff

Creativity 100

Creativity Pitching Writing Conference 100

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary.

Interviews 157

Interviews Infographics Media Media Training 157

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50