ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Once I know the shape of the work day, I note my top three priority tasks and make a tentative timeline to complete them, noting that the day has several half-hour client meetings. I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Cathy Summers. Senior Vice President.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Sword and the Script

AUGUST 4, 2015

In my observation, as a team we walked out of that meeting with two substantive outcomes: 1. With a new product in development, it’s surely aimed at solving customer pain-points. It’s not giving away trade secrets, or tip your hand to the completion, to describe what these pain-points are in public form. Sponsored content.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

Along with mostly doing things I can’t ever talk about, I sometimes served as a de facto public affairs liaison on the submarine, writing about the PG stuff that happened on our rare port calls. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user?

Meeting 92

Meeting Transportation Media Journalism 92

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path. I walk everywhere.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? It’s easy to think that the only motivation needed to enter into a public relations agreement is proper monetary compensation. Legal agreements have governed the practice of public relations since the days of Edward Bernays.

Publicity 120

Publicity Product Launch Construction Exercises 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

APRIL 25, 2024

2️ You will meet the leaders and visionaries from the top players across the mobility value chain. The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list.

Mobile 89

Mobile Transportation Automotive Policies 89

Remote PR Jobs

SEPTEMBER 25, 2023

A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. Why not suggest meeting half way between your work and their home or co-working space?

Product Launch 100

Product Launch Pitching Meeting Corporate 100

PRSay

AUGUST 5, 2020

Does the client’s product or service provide something that people need during this turbulent time? Would the PR campaign meet the test of informing rather than selling, or would it come across as exploitative and insensitive? In 1997, the Kansas City-based Grove launched INK Inc. Think about the outcome.

Product Launch 195

Product Launch Pitching Meeting Conference 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website.

How To 259

How To Social Media Product Launch Construction 259

5W PR

JANUARY 8, 2024

Beauty campaigns often align with seasons, introducing ne͏w products, color palettes, and skincare routines that resonate with the changing needs of consumers. Long-term stra͏tegic plannin͏g For overarchin͏g brand campaigns or major ͏product launches, beauty brands often engage in long-term strategic planning.

Trends 78

Trends Product Launch Consumer Analysis 78

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Bianchi Biz Blog

JANUARY 22, 2024

It’s absolutely free to apply… with tremendous upside in terms of recognition, publicity and promotional support if your plant is selected for an award. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics.

Automotive 91

Automotive Enterprise Resources Product Launch 91

Onclusive

JULY 27, 2023

Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

Doctor Spin

DECEMBER 21, 2023

The presumption is, of course, that any such publicity should be valuable to the organisation. Corporational Determinism—The New Paradigm for Product Launching. Journalists mostly use them for high-resolution images and look up detailed specifications at product launches. 1 Silfwer, J. 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. In-person events and meetings had to take a backseat, making room for virtual alternatives. The reality, however, was very different.

Travel 62

Travel Product Launch Energy Meeting 62

Contently - Strategy

APRIL 28, 2022

Then, all they have to do is review and approve the draft before publication. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. That way, you can support their efforts while continuing to meet your prospects’ expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Many journalists also report live from industry events, such as a technology conference or product launch.” You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. Many journalists also report live from industry events, such as a technology conference or product launch.” You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. Drive Media Engagement and Relationships: CES provides an ideal platform to amplify and strengthen your public relations efforts.

Automotive 73

Automotive Mobile Technology Trade Shows 73

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Meetings are time-consuming, but there’s no better way to check for compatibility. Bad timing.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Take stock of your tech.

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . Some people say they are more productive at home and enjoy going fully virtual. It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break.

Wireless 207

Wireless Product Launch Energy Meeting 207

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies.

How To 120

How To Case Study Product Launch Agency 120

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Offer access. But things can change over time.

Agency 120

Agency How To Product Launch Internal 120

Communications Conversations

MARCH 23, 2018

These mini-strategy sessions will include: Up to five hours of time (meeting + pre-meeting research). One in-person meeting up to two hours in length at the location of your choice. Deliverable will include a one-pager/short deck summarizing our meeting and the outcomes of your request (strategy, ideas, recommendations, etc.).

Strategy 60

Strategy Product Launch Meeting Social Media 60

Landis PR

FEBRUARY 21, 2023

I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!), Robin Carr Nothing beats meeting IRL “This isn’t news to almost any PR practitioner on the planet, but it is definitely worthwhile to mix pleasure with business.

Travel 52

Travel Hotels Product Launch Local 52

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. If you succeed in selling an exclusive to a top tier trade publication, it will publish the story first.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Syndication with video.

Video 116

Video Communications Strategy Product Launch 116