Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Bianchi Biz Blog

JANUARY 22, 2024

It’s absolutely free to apply… with tremendous upside in terms of recognition, publicity and promotional support if your plant is selected for an award. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics.

Automotive 90

Automotive Enterprise Resources Product Launch 90

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259

How To Social Media Product Launch Construction 259

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By interacting with attendees, industry experts, media and influencers, you can gain valuable insights, refine your offerings, and optimize your go-to-market strategy.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Worse, they may let the news trickle out without a proper media strategy. Bad timing.

Agency 205

Agency Pitching Internal International 205

Doctor Spin

DECEMBER 21, 2023

The main rationale for creating a media kit is to make it easier for the news media to cover an organisation’s promotional initiatives. The presumption is, of course, that any such publicity should be valuable to the organisation. Media kits are typically glossy, hyperbole, and one-sided in nature. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. What’s important is that the story has some juice, meaning the potential to rack up social shares and even traffic to the media outlet’s website.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!). Let the agency handle all media relations.

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Skype Conference Agency Product Launch 136

Bianchi Biz Blog

JULY 20, 2023

What this means for PR practitioners: While CES’s international mix of media offers extraordinary media relations opportunities, be sure to prepare your experts for a mix of cultural norms to help ensure respectful, impactful media engagements. CES draws new global exhibitors / expands exhibitor space.

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers.

B2B 120

B2B Trends Product Launch Report 120

Landis PR

FEBRUARY 21, 2023

I had to be flexible and find workarounds – travel by car to appointments early and find places to work nearby, walk to meetings (bring a change of shoes!), Robin Carr Nothing beats meeting IRL “This isn’t news to almost any PR practitioner on the planet, but it is definitely worthwhile to mix pleasure with business.

Travel 52

Travel Hotels Product Launch Local 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications.

How To 62

How To B2C Trends B2B 62

Bianchi Biz Blog

JANUARY 21, 2021

You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them. We offer the sales department a cutting-edge and high-quality presence. Have a tip to share?

Automotive 70

Automotive Training Travel Meeting 70

Solo PR Pro

NOVEMBER 15, 2022

In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”.

How To 58

How To Trade Shows Product Launch Course 58

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. Having a PR team member on-site for media relations support at a key conference isn’t a luxury. Bring the news. Bring PR to the show. It’s a necessity.

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Conference Trade Shows How To B2B 95

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. You should carve out times for media accessibility for each key person to maximize your PR results. We have a booth booked!”

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Shift Communications

AUGUST 17, 2018

What’s more, publicly-traded organizations expect their PR teams to drive hard earnings-related coverage for reasons that extend far beyond media metrics, like strengthening shareholder relations, securing larger investments, raising their stock value or winning new partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

Prohibition

NOVEMBER 20, 2019

There are many types of features, stories and press releases that are regularly pitched to the media and one type that’s fairly common, particularly around this time of year, is product placement. This could be a new product launch, a limited edition product or it could be products that are part of a brands Christmas collection.

Brand 48

Brand Branding Pitching Course 48

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. where phone briefings are predominant, face-to-face meetings are crucial in China. Chinese media are also more accustomed to group interviews. Meeting Amazing People Everywhere.

Pitching 36

Pitching Transportation Conference Report 36

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JULY 22, 2016

.” Those numbers are going to show up in your reports anyway, as all the major vendors still provide them (precisely because people still ask for them, hello Chicken, meet Egg). For example, say you have a product launch coming up. links when you’re sharing links in social media, give them out to influencers, etc.

Measurement 40

Measurement Analytics Google System 40