Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Look no further than Onclusive’s journalist relationship management tools. Look no further than Onclusive’s journalist relationship management tools. Media Outreach Best Practices. Request Demo.

Media 195

Media Pitching Tools Resources 195

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Below are the steps to writing a competitive media analysis. Photo courtesy of Pexels. Is it different?

Analysis 69

Analysis Writing How To Media 69

Cision

AUGUST 6, 2020

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value.

Tools 192

Tools Blogging Writing Media 192

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Social media has become an inseparable part of daily communication between people and businesses.

Social Media 93

Social Media Media Video SEO 93

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

Tools 78

Tools Communications Pinterest Analytics 78

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Fortunately, numerous resources are available to help you write an excellent prompt.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Onclusive adds media database and social listening. Notified (formerly Intrado). Critical Mention.

Software 156

Software Tools Print Technology 156

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence. That’s why I was surprised that its post claimed to be a tool for media monitoring.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” If you want word to get out about your event or product, give us the tools we need to write about it. What story or stories are you most proud of? So, I guess any of them.

Meeting 103

Meeting Media Journalism Interviews 103

PR 20/20

MARCH 8, 2023

These tools were designed to help marketers better engage with customers and streamline their content creation process. In case we need to find a report on our social media performance. I n the marketing world, a big topic of discussion is how businesses can use AI (artificial intelligence) to their advantage. Here's how they work.

Tools 85

Tools Web Examples Report 85

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. A very useful tool for those looking to partner with an influencer or those looking for inspiration for their own branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). What I want to do in this post is examine tech tools that improve different dimensions of your writing.

Tools 120

Tools How To SEO Writing 120

Onclusive

OCTOBER 4, 2021

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Media Database Best Practices. Request Demo. Highly Curated Author Profiles. Our commitment to accuracy doesn’t stop there.

Industry 195

Industry Media Reputation Report 195

Cision

AUGUST 13, 2020

These eight tools can help you improve your organization, story ideas, and even your overall writing skills without breaking the bank.

Tools 120

Tools Journalism Banking Writing 120

ImPRessions - Crenshaw Communications

MAY 10, 2023

Or will these tools help make our roles and everyday lives more efficient and effective? CC partner and ChatGPT advocate Chris Harihar sees it as a powerful educational tool, albeit one to be used very carefully, and with human oversight. The PR world, among other industries, is still absorbing its impact. Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

Remote PR Jobs

AUGUST 16, 2023

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and media pitches. What is a media pitch?

Pitching 130

Pitching Media SEO Storytelling 130

PR Fuel

MARCH 20, 2021

Targeting the proper media when issuing a press release will make sure the right eyes are on your news. You want them to read your release and write about the news, not just delete the email. Press releases can carry more weight with mainstream media than posting on social media or ad campaigns. What is a Press Release?

Small Business 104

Small Business Writing Company Social Media 104

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

Flack's Revenge

MAY 15, 2015

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.

Tools 120

Tools eBook Social Media Meeting 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. As we’ve addressed in previous posts, we operate in a dynamic media environment where the news cycle seems to get faster all the time. Establish a baseline.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. A good PR plan includes a variety of pitch angles and story ideas to drive media interest under each theme or message. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before.

Writing 136

Writing How To Pitching Privacy 136

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But, this is a blog about PR, communications and media relations, so enough about the plot summary.

Media 162

Media Fashion Television Radio 162

Maxim Behar

MAY 13, 2024

To what extent can we say that speech, the press, and the media are free in Bulgaria? Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media.

Social Media 64

Social Media Newspapers Television Radio 64

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

Tools 111

Tools Twitter Local Pitching 111

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles.

Reddit 158

Reddit Media Analytics Trends 158

Solo PR Pro

APRIL 6, 2021

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. I believe they offer planning and hiring tools as well, but so far, the Toggl Track tool has been the one changing the game for me in terms of my organization and management this year.

Tools 89

Tools Google LinkedIn Leadership 89

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline. Include your phone number, email address, website and social media handles. HARO is a simple, but extremely powerful tool.

How To 100

How To Media Pitching Reputation 100

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. How AI-generated content impacts misinformation The ability to generate different versions of content using AI tools presents a challenge.

Social Media 78

Social Media Brand Branding Media 78

Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Have a short subject line: one-to-five words Public relations practitioners tended to write subject lines between 10 to 15 words.

Pitching 151

Pitching Media Relations How To Media 151

Cision

SEPTEMBER 26, 2015

PR professionals have seen their go-to tools and tactics change, especially over the past few years. Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Choose a specific person to take on any media inquiries to put a name to your news.

Writing 120

Writing Employee Creativity Internal 120

Reputation Us

AUGUST 27, 2014

The influence of short and snappy social media statements can lead good PR writers down bad paths. After […] The post *Stop* Writing “Very” Unique Quotes appeared first on LTPR. Communications Tools PR Best Practices Public Relations Uncategorized'

Writing 121

Writing Tools Social Media Communications 121

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 145

Software Tools Ethics Privacy 145