Onclusive

OCTOBER 7, 2021

Not all media contact and outreach tools for communicators are created equal. Media Outreach Best Practices. Optimize your media list building Gone are the days when PR pros had to spend time manually putting together target media lists. Look no further than Onclusive’s journalist relationship management tools.

Media 195

Media Pitching Tools Resources 195

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. You can also share your press releases on social media or your blog. EAT can help you become a credible resource. Why Write Press Releases?: We can help. .

Writing 99

Writing SEO Consumer Crisis 99

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Business case writing best practices.

How To 396

How To Measurement Data Writing 396

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium Startups need to stop blaming publicists and journalists for their lack of press and learn how the media works. We need at least one media hit a week.” They’re also indicative of a rather significant misunderstanding of how the media works. Here’s a peek behind the curtain. Journalists are biased.” “Our

Print 100

Print Media Pitching Writing 100

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. Apart from a heightened level of complexity, social media logic is similar to classic media logic. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. Whether it’s for the 5 p.m.

Report 172

Report Local Media Pitching 172

Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Leadership Data 319

Remote PR Jobs

AUGUST 16, 2023

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. They are considered resource documents. So go ahead and experiment with both methods to see what works best for you!

Pitching 243

Pitching SEO Storytelling Resources 243

Remote PR Jobs

SEPTEMBER 25, 2023

The Calendar Is Your Friend The humble calendar -- it’s a key ingredient to writing pitches that get published. If you’re pitching to print publications or big, national media, you’ll probably need a long lead. Especially if your job revolves around working in the media. Forging relationships with the media never hurts, either.

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Pitching Media Print Publicity 130

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Newsjacking can also tie a brand to timely topics that lend themselves to stories in top-tier media outlets that can otherwise be hard to crack with things like company news. Looking for even more newsjacking resources? So what is newsjacking?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Things will run more smoothly if the senior players agree about the program’s desired outcomes and are willing to commit their most precious resource when it makes sense – the time and thought capital of their key players.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands can also use social media channels to share thought leadership insights. Always be building…media relationships . Media relationships, of course, are at the heart of PR plan execution. Email marketing connects the dots.

Social Media 322

Social Media Data Report Tools 322

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Ensure that you focus on your public and the media it uses. Traditionally our business has been focused on pitching press releases to media, but it’s changing rapidly. #8 Modern public relations campaigns need to work across all forms of media. 10 Resource.

Writing 106

Writing Publicity How To Measurement 106

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” Earned media coverage lends itself well to editorial backlinks, because these articles ideally tell a story. Earned media coverage without backlinks What about earned media coverage without a backlink?

SEO 203

SEO Engineering Google Examples 203

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline. Include your phone number, email address, website and social media handles. and 5:35 p.m., Eastern time).

How To 100

How To Media Pitching Reputation 100

Burrelles Fresh Ideas

JANUARY 30, 2024

Top management has been accessible and available to the media, and Boeing CEO Dave Calhoun met with US senators last week to answer questions. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

Ethics 96

Ethics Crisis Transportation Airlines 96

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Melissa Agnes

AUGUST 20, 2014

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

Social Media 279

Social Media How To Infographics Media 279

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 129

Leadership B2B Study Survey 129

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. The post Lessons for brands from the frontlines of social media manipulation appeared first on Newswhip.

Social Media 78

Social Media Brand Branding Media 78

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Social Media: It takes a village (Jessica Smith).

Social Media 40

Social Media Resources Media Case Study 40

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. Additional considerations include, catering, hire a photographer, sharing photos on social media in real time. Again, the media tie-in is obvious.

Resources 77

Resources Creativity Publicity Local 77

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. Bianchi PR’s Meet the Media Recap.

Technology 93

Technology Meeting Media Analytics 93

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

Community 157

Community Pitching Media Newspapers 157

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. See what they write about. Follow them on social media. I get the most bizarre pitches that have less than nothing to do with what I write about.

How To 100

How To Media Case Study Resources 100