PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. military operating environments.

Public Affairs 86

Public Affairs Communications Radio Television 86

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. Bianchi PR’s Meet the Media Recap.

Technology 94

Technology Meeting Media Analytics 94

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. You can stop reading there. However, 30-plus years later, that obviously isn’t the case.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Critical Mention

MARCH 13, 2019

His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. I started writing the blog in 2009, and the speaking and books followed on not too much later. How do you define their relationship today? SCHEDULE A DEMO.

Interviews 65

Interviews B2B Measurement Blogging 65

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Sharing a stage with prominent names offers exposure to prospects, partners, and media. PR opportunities.

Leadership 170

Leadership Industry Conference Trade Shows 170

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Writing killer landing page copy. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 137

B2B Company Survey Enterprise 137

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. If you have to write a research report, how could that research help your client’s business? One way to build that is to ask for other resources. These tips are designed for anyone who wants to stand out in applications and interviews for social media jobs.

Social Media 150

Social Media Media Case Study Analytics 150

Cision

APRIL 6, 2016

Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. I’ve been on both sides: I’ve been quoted by the media, and I’ve gotten quotes from people for articles I’ve written. Instead, what I often get is a two-paragraph bio of the “expert” with a phone number to call for an interview.

Resources 120

Resources Report Interviews Writing 120

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. It is, after all, called Media Relations. See what they write about. Follow them on social media. I get the most bizarre pitches that have less than nothing to do with what I write about.

How To 100

How To Media Case Study Resources 100

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. Give break out sessions on networking strategies, interview skills and career planning. Again, the media tie-in is obvious.

Resources 78

Resources Creativity Publicity Local 78

PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Barbershops are known for being one of the many safe spaces men have created to feel comfortable communicating, which makes Eric an incredible resource. Looking for more tips for pitching Forbes?

Pitching 83

Pitching How To Interviews Resources 83

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Landis PR

APRIL 12, 2021

Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects.

Meeting 98

Meeting Media Print Enterprise 98

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. PR people are being asked to go beyond mass media, even beyond what you might reasonably call PR to do something many would consider anathema: sell stuff. This has been happening for some time. Why is ABM effective?

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. ” In a rapidly evolving digital media landscape , reader trust is precious. Fact-checking becomes even more important when you’re writing about sensitive topics. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. Many of my clients are independent PR agencies that hire me to write the very same pitches, blog posts, and bylines I once received on a daily basis as a journalist. Give some options.

Pitching 100

Pitching Report Writing LinkedIn 100

5W PR

NOVEMBER 7, 2023

These guides are trusted resources for shoppers seeking inspiration and ideas for the perfect gifts. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Engage with them on social media, comment on their content, and attend industry events.

How To 78

How To Retail Pitching SEO 78

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

PR for Anyone

FEBRUARY 21, 2024

Dr. Gail Saltz, psychiatrist and media expert specializing in well-being, relationships, and anxiety, shares practical tips for managing these feelings in daily life. Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day.

Exercises 130

Exercises Social Media Television Comparison 130

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. Monitoring Media Lists.

Twitter 100

Twitter Media Relations How To Media 100

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive. Properly prepare for media interviews.

Apparel 123

Apparel Media Ethics Interviews 123

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Another great resource for ethical decision-making is the Ethical Voices blog and podcast by Mark McClennan, APR, Fellow PRSA. Too often media and TV do not portray us accurately.” Enforcing the codes consistently and fairly.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact.

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

Media Relations 100

Media Relations Pitching Media Report 100

Mindful Marketing

JUNE 15, 2015

AMI also facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25% to attract better clients and employees and, best of all, exceed the agency owner’s life/financial goals. His first book, 99.3 Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. Media Shift. The Cision Blog. Authentic Storytelling Project. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Solo PR Pro

JULY 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work.

Meeting 98

Meeting Writing Pitching Case Study 98