MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only.

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Meeting 78

Meeting Automotive Media Newspapers 78

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Rules of engagement.

Social Media 120

Social Media Media Comparison Guidelines 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. For example, India’s digital ecosystem is rapidly evolving, with high mobile-phone penetration and increasingly connected devices. Don’t ignore regional media. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

5W PR

JUNE 8, 2021

Aside from the main traditional marketing channels such as broadcast and print, there are three main digital marketing channels that many companies should be utilizing. Social Media Platforms. Mobile Marketing. Another important channel for companies is mobile, especially with the popularity of tablets and smartphones.

Consumer 88

Consumer Mobile Print Small Business 88

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! On mobile devices, anything over 40 characters may not be visible. What is information overload?

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. You can follow Cristina on social media here: Twitter.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Check out which social media platforms journalists are turning to, how they’re using them and why: 1. billion monthly active users (1.2

Journalism 120

Journalism Social Media Media Study 120

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. and digitally via Amazon Kindle priced £4.50.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Bianchi Biz Blog

APRIL 13, 2023

PRO TIP #1: The key here is to provide all the pertinent details while emphasizing the big picture on what your innovation means in terms of changing the future of the mobility industry. Four top reasons include: 1. Ensure that your team gets those submitted on time to make sure your innovation shines as brightly as possible.

Automotive 80

Automotive Mobile Technology Social Media 80

Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. Even among traditional Chinese speakers, there are still many vocabulary differences in Hong Kong, Taiwan, and Macau — Just like “mobile phone” in British English and “cell phone” in American English.

Transportation 201

Transportation Print Conference Technology 201

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized.

Radio 69

Radio Newspapers Print Media 69

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Communications Conversations

NOVEMBER 17, 2016

Because these kids communicate and consume media much differently than the generations before them. Especially when you look at teens as they prepare to enter the “real world” Radio and print are miles behind smartphones, computers and tablets as the tools they’re using to get information. What am I talking about?

Communications 60

Communications Mobile Radio YouTube 60

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. Get better acquainted with your contacts with the newly designed contact pages.

Print 120

Print Software Mobile Writing 120

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 93

B2B Marketing Measurement Social Media 93

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In Paid media isn’t what it used to be. million people.

Media 75

Media B2C B2B Nonprofit 75

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Emerged Trends. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

Stephen Waddington

AUGUST 19, 2019

It disintermediated all previous forms of media enabling anyone to become a publisher. Rise of internet driven web media As traditional media has fragmented, individuals and organisations have created their own media on almost every form of social network. It was also a time of incredible innovation.

Web 60

Web Sports Mobile Government 60

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Shift Communications

MARCH 4, 2016

Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there. Meghan Burek.

Media 60

Media Google Sports Print 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. It’s also very important to tap and train media spokespeople at the beginning of an engagement. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. Who doesn’t love it when someone shares their articles on social media? Sharing their content via social media is just one component of the formula. Public relations is a tough job.

How To 120

How To Energy Print Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

APRIL 25, 2016

Social/dating apps like Tinder encourage us to judge prospective mates immediately based on a photo and mobile-short bio. Now that we’ve replaced printing photos of fun times with live broadcasting, we’re continually contributing to the FOMO issues of others. I see many hands. We judge romantic prospects in a matter of seconds.

Print 150

Print Technology Video Software 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? The post What Do Journalists Want? Five Elements of a Good Story appeared first on Bianchi PR.

Automotive 86

Automotive Journalism Interviews Engineering 86