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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.

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Upcoming Trends in Advertising

Ronn Torossian

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. This meant that marketers had to use the technologies that were existing at the […].

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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

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3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. The increase has in turn sparked new innovations in the technology. These three top trends are shaping the streaming landscape and, thus, its communications. AVOD channels increasing their reach.

Trends 170
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3 Streaming Trends PR Pros Should Watch

ImPRessions - Crenshaw Communications

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. The increase has in turn sparked new innovations in the technology. These three top trends are shaping the streaming landscape and, thus, its communications. AVOD channels increasing their reach.

Trends 170
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Six PR Facts Every Vehicle Technology Supplier Should Know About CES 2024

Bianchi Biz Blog

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.