PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about. How long can something last when it doesn’t evolve?

Writing 98

Writing How To Print Corporate 98

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Landis PR

MAY 1, 2023

While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Fortunately, numerous resources are available to help you write an excellent prompt. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Notice none of them cited a wire service.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

Stern + Associates

FEBRUARY 28, 2024

The advantage of earned media is that it establishes third party credibility for your firm and reaches a wider audience that your social media and newsletters may not. It also enhances SEO, creating backlinks to your website and providing compelling material for social posting.

How To 98

How To SEO Strategy Social Media 98

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

MARCH 17, 2022

Not only will your audience grow, but collaborating with influencers can also help boost SEO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The key to picking the right influencer is to choose one that’s already involved in talking about your industry.

Social Media 144

Social Media Media SEO Instagram 144

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

Bad Pitch Blog

JANUARY 13, 2016

Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. It's so bad, we even managed to write three different posts on boilerplates alone. Like when pitching blogs and social media were still new.

Pitching 40

Pitching Media Relations Media Big Data 40

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

How To 279

How To Media Pitching Creativity 279

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Write simply.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 134

Software Pitching Analysis Community 134

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. More nuanced topics such as the impact of public relations on misinformation or climate change are challenging. There are already some very good and useful applications.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 150

B2B Study Blogging Marketing 150

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Social Media (75%). Media Relations (55%). Overall, we are sensing a continued optimism about the direction the industry is headed, which is good news for people entering the field,” said Fred Cook, Director of the USC Center for Public Relations. “If Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Non-key word anchor text: Sword and the Script Media writes about public relations.

Google 134

Google Banking Engineering Web 134

Rock the Status Quo

DECEMBER 16, 2015

With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. I use Yoast, but you can use any SEO plug-in or the fields provided by your theme. Number two is the permalink – a key piece of the essential SEO trifecta of permalink, page title and page description. Makes sense, right?

Social Media 100

Social Media How To SEO Media 100

ZudePR

JANUARY 21, 2016

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. In order to make better, more informed decisions about what type of content to create, turn to past successes, and success of your competitors, to justify decisions. How can all of this be measured and analyzed? SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Critical Mention

JUNE 19, 2019

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice.

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

The Resolution Blog

JUNE 25, 2015

We can be sure of seeing a change in how the media operate. 1 tactic, media relations? Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. We have to keep up and adapt our insight, story structure and reporting too!

Google 120

Google Analytics SEO Comparison 120

Stuart Bruce

MARCH 8, 2017

In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is. The table below shows which skills and competencies organisations look for when recruiting for public relations roles at junior and senior levels.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

MARCH 17, 2015

WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?! For a while I thought it was just SEOs trying to build links. Finally I settled on marketers trying to do a little media relations as an additional duty (a terrible idea). What amazes me is that there has never been a better time for media relations.

Pitching 60

Pitching SEO Media Relations Report 60

Waxing UnLyrical

APRIL 12, 2018

Public Relations is Not Media Relations. Sometimes I feel like I’m preaching to the choir, but it bears worth repeating: public relations is not media relations. Media relations is not public relations. Influencer relations, yes. In the least. Or Vice Versa.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A picture really is worth a thousand words. Be responsive to inquiries. Give our services a try.

Company 100

Company Survey Pitching Report 100

Frederik Vincx

MAY 26, 2015

Public relations clearly isn’t just media relations anymore. This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Reading Time: 1 minutes. Can you keep up?

Course 60

Course Software SEO Tools 60