PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Be smart about it. I love this idea.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Plenty of companies are opting to use social media to share company news instead of the classic release. Quality writing rises to the top. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. A related feature Muck Rack offers is the “relationship owner” designation.

Technology 169

Technology Publicity Software Pitching 169

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 95

Survey Industry Leadership Study 95

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

MAY 7, 2019

These are earned, much in the same way media relations outreach earns coverage. This falls into the classic purview of public relations. These are earned, much in the same way media relations outreach earns coverage. Non-key word anchor text: Sword and the Script Media writes about public relations.

Google 133

Google Banking Engineering Web 133

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. For example, analyzing top-performing posts within an industry will uncover apparent trends.

Data 92

Data SEO Guidelines Advertising 92

Rock the Status Quo

DECEMBER 16, 2015

With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. If you blog for your personal brand, employer or agency clients, you need to learn this. I use Yoast, but you can use any SEO plug-in or the fields provided by your theme. Makes sense, right? You can take control. In WordPress.

Social Media 100

Social Media How To SEO Media 100

The Resolution Blog

JUNE 25, 2015

We can be sure of seeing a change in how the media operate. 1 tactic, media relations? Her work led the agency to grow net revenue by more than 80 per cent. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google Analytics SEO Comparison 120

ZudePR

JANUARY 21, 2016

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make your media contacts easy to find. media@team.com ). A picture really is worth a thousand words.

Company 99

Company Survey Pitching Report 99

Communications Conversations

DECEMBER 13, 2019

He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) The MN PR Blog was the de facto gathering space for PR folks across the state.

Blogging 78

Blogging Agency Community Local 78

PR in High Definition

JULY 24, 2019

Think ‘more than media’. Plucking out media relations and assigning a PR agency to ‘generate coverage’ is just like eating some cake filling, with no cake. Thinking ‘media relations only’ is very limited and it lacks the ambition to fulfil the real potential and broaden the picture. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

JANUARY 12, 2017

In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. For example, I’ve used these types of insights to create highly integrated plans that best capitalize on company news across all available media and company content platforms. By Seedepth. GUEST POST by Mikala Vidal.

Measurement 60

Measurement Analytics Agency Data 60

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Looking for a content marketing agency partner that can both. keyword + Friday link roundup”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). Just don’t.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. But in doing my homework I was struck by the disconnect between the number of cars women purchase and the media dedicated to this pursuit. Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Automotive Media Journalism 74

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007.

Interviews 35

Interviews Writing Blogging Social Media 35

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Norton's Notes

MAY 13, 2015

His business focuses on delivering results through an integrated mix of digital and traditional PR and marketing channels – so very much like myself and my agency Prohibition. I’ve helped them in a variety of ways over the years from training to strategy to content development to media relations. 1) Write every day.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. The Aesthetics of Text: Writing Readable Blog Posts. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). Real PR professionals have used whatever channel happens to work.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Search marketing and SEO statistics. PR and Media Relations Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 208

Brand Branding How To SEO 208

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 22, 2020

The media PR salary: $100,000. The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 2020 Public Relations Salary Survey ). Media relations is ever more challenging.

Survey 176

Survey Marketing B2B Study 176

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. I have recently started writing my own blog about being a PR student as well as current affairs. Thanks so much for stopping by WUL!

Publicity 90

Publicity How To Course Facebook 90

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. But I’m usually neglecting my marketing blog to write for other websites.

Blogging 282

Blogging Case Study Social Media Instagram 282

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62