Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Monitor the media environment. Connect with Lisa on Twitter: @LisaArledge.

Resources 214

Resources Pitching Television Radio 214

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Her passion for her town turned into quite a bit of amazing publicity for her. She was covered in all the local media and even got to share her story in Boston – the closest major city to her. PR FOR ANYONE.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Public relations allows you to reach your target market, build your audience, and solidify your brand.

Publicity 45

Publicity Construction Television Radio 45

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them.

Financial 180

Financial Television Leadership Travel 180

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Here are three of their pitching tips to help you clinch that coveted media coverage. Target the appropriate business outlet.

Pitching 40

Pitching Biotechnology Media Healthcare 40

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Showing up late. Being unprepared .

Interviews 251

Interviews Media Television Media Training 251

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” What advice do you have for PR people that want to pitch you? Read some of my stories to get an idea as to what I might be interested in before you pitch me.

Technology 93

Technology Meeting Media Analytics 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. Newsjacking can sometimes be a fairly risky public relations tactic (hello April Fools’ Day).

Case Study 52

Case Study Television Video Travel 52

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Anyone can get publicity!

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Pitching Television Media Real Estate 130

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Anyone can get publicity!

Publicity 225

Publicity Marketing YouTube Video 225

Bad Pitch Blog

OCTOBER 18, 2006

In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. But this is a first—a pitch so bad the reporter outed it on Flickr. His Flickr post, outing this off-target pitch, is a case in point: Now there''s a natural way for women to be chic, confident and cool during a hot flash.

Pitching 40

Pitching Television Financial Media Relations 40

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well.

Sports 68

Sports Education Construction Television 68

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What advice do you have for PR people that want to pitch you? I grew up in Charlotte, NC, where the public school system began desegregation when I was in first grade.

Meeting 74

Meeting Automotive Media Journalism 74

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Scope of Media Pickup.

Report 40

Report Media Television Radio 40

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

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Media Relations B2B Media Conference 75

Bad Pitch Blog

AUGUST 11, 2007

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Josh gives insight on how he likes to be pitched. Josh gives insight on how he likes to be pitched.

Journalism 40

Journalism Television Pitching Measurement 40

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Pitch Team. That’s not all, though.  Want to maximize your time in studio?

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Bad Pitch Blog

FEBRUARY 20, 2007

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price.

Media 45

Media Print Pitching Television 45

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

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Ethics Trends Social Media SEO 102

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town. And, what’s the one tip you’d give other PR/media relations folks for getting their clients more TV appearances? Who are some of your clients?

Local 94

Local Course Community Interviews 94

Bianchi Biz Blog

MARCH 11, 2024

NEWSnet is an American news-oriented free-to-air television network and newscast production company. What advice do you have for PR people that want to pitch you? I love when PR people give a story pitch, or suggestion for the interviews, but please do not tell us which questions to ask, or to follow only a set list of questions.

Automotive 92

Automotive Meeting Report Journalism 92

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Bianchi Biz Blog

JUNE 21, 2021

Reading a book, catching up on television shows, cooking, keeping up to date on the news, going for long walks, hanging out with my cats, or exploring the sights of Detroit. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am …. Any pet peeves with PR people?

Meeting 95

Meeting Report Automotive Real Estate 95

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

AUGUST 23, 2016

And if you’re a lifestyle/news editor, you’re looking to fill your program or publication with timely and relevant content that will keep consumers coming back. The good news is that a well-executed satellite media tour (SMT) can deliver a happy holiday season for everyone. Timing is everything!

Marketing 40

Marketing Media Radio Local 40