5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.

Creativity 88

Creativity Pitching Small Business Media 88

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. He mentioned he needed to talk to someone who had been injured in a car accident while traveling for the Thanksgiving holiday. Get more media pitching knowledge from Smart here.

Pitching 114

Pitching Transportation Report Travel 114

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

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Pitching Travel Trends Print 120

Cision

MARCH 18, 2016

He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Can you be pitched via these channels?

Pitching 120

Pitching How To Travel Writing 120

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. I, for instance, edit travel content for Expedia. The invitation seemed interesting at first. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. The key is to offer a conversation that’s intriguing enough to be worth the time within a busy schedule.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Finish this sentence: If I am not reporting, I am … Doing a crossword!

Meeting 97

Meeting Energy Local Media 97

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients.

Media 96

Media Sports Agriculture Pitching 96

ImPRessions - Crenshaw Communications

JULY 6, 2022

Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Manual media research. Many databases promise up-to-date background on media targets and trends. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch.

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Pitching Travel Engineering Examples 199

Bianchi Biz Blog

SEPTEMBER 11, 2023

Finish this sentence: If I am not reporting, I am … Hosting a themed party (the Kentucky-Derby-Murder-Mystery-Garden Party was a hit), traveling absolutely any place I haven’t yet been, or sittin’ around chattin’ with friends and family over a glass of iced tea, chai, or coffee. What advice do you have for PR people that want to pitch you?

Meeting 104

Meeting Media Travel Journalism 104

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?” Yay or nay… and why?

Pitching 88

Pitching Twitter Social Media Agency 88

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. What is the biggest media relations mistake brands make?

Pitching 159

Pitching Privacy Resources Travel 159

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? I also enjoy travel writing. Talk about a dream job! Words are my life.

Journalism 114

Journalism Automotive Interviews Writing 114

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. I understand more about a media company’s ins and outs and the structure and challenges they face.

Media Relations 68

Media Relations Media Insurance Insurance 68

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. PR media relations PR tactic PR tools'

Pitching 60

Pitching Survey Report Interviews 60

PRSay

AUGUST 26, 2019

The announcement earned coverage in TIME, ABC, NBC, Fast Company , Travel+Leisure , and lots more. For this to work, Michaela needed two things: A knowledge of contemporary culture and the media agenda. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Communications 157

Communications Travel Meeting Examples 157

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JUNE 19, 2023

What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

Crisis 140

Crisis Travel Pitching System 140

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. One of the attendees had just had a great run with a tried-and-true travel destination story angle — you post a job listing for someone to live at a resort for a year while blogging. Get more media pitching knowledge from Michael Smart here.

Training 77

Training Travel Media Relations Creativity 77

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Just existing, or doing a thing, isn’t enough to get news coverage anymore—especially in the current era of digital media audience declines and ever-tightening budgets.

Meeting 83

Meeting Report Automotive Media 83

5W PR

AUGUST 27, 2020

Are Satellite Media Tours Still Possible Since satellite media tours involve a brand’s spokesperson being interviewed by multiple media outlets around the world without a spokesperson traveling to different locations, satellite media tours are still possible. Consider the Importance Of B-Roll Footages.

Media 68

Media Travel Radio Interviews 68

Cision

MAY 26, 2017

At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. What is your secret to media relations success?

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

APRIL 3, 2023

Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

Doctor Spin

MARCH 1, 2024

Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Travel- and hospitality industry. Public affairs firms specialise in government relations and advocacy and may offer entry-level PR positions. Technology companies. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52