Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

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Pitching Travel Trends Print 120

Bianchi Biz Blog

JANUARY 8, 2024

This is actually pretty hard for me, since I tend to want to write a story on almost every interesting piece of news I see. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. What advice do you have for PR people that want to pitch you or your publication?

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Meeting Energy Local Media 98

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 116

Journalism Automotive Interviews Writing 116

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you?

Meeting 106

Meeting Media Travel Journalism 106

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

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SEO Pitching Small Business Agency 100

Bianchi Biz Blog

JUNE 19, 2023

I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. At my desk, I just stared at the picture and started writing.

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Transportation Meeting Media Newspapers 94

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

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Pitching Training Media Relations Newspapers 0

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

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Pitching How To B2C Meeting 62

Bianchi Biz Blog

JULY 10, 2023

I was a Metro Desk reporter at the Austin American-Statesman in Texas for several years before I made the jump to automotive writing. What advice do you have for PR people that want to pitch you? I get a lot of “Write about this startup! I get a lot of “Write about this startup!” Do those even work?

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Meeting Report Automotive Media 84

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. The options are endless.

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Travel Technology Conference LinkedIn 281

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

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Tourism Travel Conference Crisis 120

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you? Offer us an interview with someone with technical expertise.

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Meeting Media Travel Interviews 82

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job.

Transportation 101

Transportation Meeting Newspapers Media 101

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. You don’t need to write a book.

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Pitching Survey Report Interviews 60

Cision

MAY 26, 2017

I always loved to write. At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. We get to know our media and influencers as the people they are, outside of their jobs. What is the desired outcome?

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Analytics Measurement Pitching Travel 227

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest.

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Engineering Automotive Agriculture Media 79

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. What are some of the biggest PR challenges travel and lifestyle brands face? What drew you to the PR industry?

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Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

APRIL 3, 2023

Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! What advice do you have for PR people that want to pitch you?

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Automotive Meeting Report Insurance 79

Bianchi Biz Blog

MARCH 21, 2022

For this series of articles, I won a first-place writing/reporting award from the New England Newspaper and Press Association. I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. What advice do you have for PR people that want to pitch you?

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Meeting Newspapers Agriculture Media 73

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

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Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. Contact me anytime: knagl@crain.com.

Meeting 75

Meeting Report Automotive Media 75

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night.

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Meeting Media Local Interviews 96

Cision

JULY 13, 2016

What is your secret to media relations success? My approach to media relations success has been to cultivate good relationships with the reporters that I want covering my clients or my work. While I would still pitch them on stories for my clients, my goal was also to become a resource for them.

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Print Tourism Transportation Film 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

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Print Media Travel Wireless 60

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

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Newspapers Journalism Pitching Report 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

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Television Pitching Journalism Interviews 120

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. I also love hiking, reading (Stephen King is my guilty pleasure), traveling with my husband and friends, and playing ball and going for walks with my sweet dog Mia. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

FEBRUARY 8, 2021

I got my start in journalism when I pitched a story about a cutting tool innovation. I was offered the opportunity to write a column. Travelling during non-pandemic times. What advice do you have for PR people that want to pitch you? Take a little time to understand the publication’s audience before pitching.

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Technology Meeting Automotive Media 56

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. He writes: At first glance, Ms. I remember in the aftermath of 9/11, I was asked by more than a few reporters whether it’s OK to recommence story-pitching to journalists. To call it a cliche would be to state the obvious.

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Pitching Fashion Travel Crisis 41

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

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Meeting Automotive Media Journalism 75

Shift Communications

JUNE 17, 2015

Every time the executive travels, we reach out to locally-based reporters who are writing about the company’s space, and set up exploratory meetings. There are hundreds of reporters out there, and if you don’t have a clear focus, you can spend hours pitching reporters who may not be the perfect fit to chat with your client.

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Pitching Report Meeting Resources 60

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. We met when I was writing for Forbes and Fatherly, which is what I’m doing now. As soon as somebody says, “I like to travel internationally.

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Ethics Travel Writing YouTube 82

Communications Conversations

JULY 8, 2015

But, engaging most reporters on social media sites like Twitter? There are certainly reporters, editors and other media who actively engage on social. But given my recent media pitching experiences (largely with trade media, by the way), I have to say, those people seem like the exception. Not the rule.

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Twitter Report Pitching Agriculture 60

Sword and the Script

APRIL 28, 2015

As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising. There will always be new things to do, new opportunities to seek out for clients and endless writing opportunities on various topics.

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Case Study Crisis Study Travel 60

MaccaPR

APRIL 12, 2016

Sure these folks can all write. And yeah, they have good media skills. At first, business travel was exciting. Business travel burned me out, and at one point I nearly walked away. Eventually, I vowed to be more selective and purposeful about business travel. Get It in Writing. Alexis WalsKo. Be Fearless.

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Travel Exercises Corporate Internal 48

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

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Pitching Facebook Interviews Twitter 111