Remove Media Relations Remove Pitching Remove Trade Shows Remove Travel
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98
article thumbnail

Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. What advice do you have for PR people that want to pitch you?

article thumbnail

Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

I’m proud of the work our team at Transport Topics has done in trade show coverage. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date.

article thumbnail

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For all the wonderful capabilities in digital marketing and social media, there’s still something very special and tangible about connecting in person. Are Trade Shows still a Good Place for PR Launches?

article thumbnail

Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

article thumbnail

Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Bianchi Biz Blog

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers. Time is running out.