Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. What is the biggest media relations mistake brands make?

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Pitching Privacy Resources Travel 159

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. What advice do you have for PR people that want to pitch you? I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 99

Transportation Meeting Newspapers Media 99

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. Updates on the pandemic are coming fast, and that makes things difficult for both PR teams and the media. If your story isn’t relevant now , then it may not be worth pitching.

Skype 198

Skype Media Interviews Advertising 198

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?”

Pitching 88

Pitching Twitter Social Media Agency 88

Bianchi Biz Blog

SEPTEMBER 11, 2023

Finish this sentence: If I am not reporting, I am … Hosting a themed party (the Kentucky-Derby-Murder-Mystery-Garden Party was a hit), traveling absolutely any place I haven’t yet been, or sittin’ around chattin’ with friends and family over a glass of iced tea, chai, or coffee. What advice do you have for PR people that want to pitch you?

Meeting 104

Meeting Media Travel Journalism 104

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors).

Media Relations 69

Media Relations Media Insurance Insurance 69

Bianchi Biz Blog

APRIL 3, 2023

Still, a reliable public charging network is critical for those without access to home chargers and for everyone traveling long distances. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! What advice do you have for PR people that want to pitch you?

Automotive 77

Automotive Meeting Report Insurance 77

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

MARCH 31, 2015

Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life. What advice would you offer?

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Pitching Survey Report Interviews 60

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. We started the relationship with the museum in 2014 on a project basis, organizing a trio of A-list travel writers to visit for feature coverage in target outlets.

Travel 120

Travel Agriculture Tourism Internal 120

Bianchi Biz Blog

NOVEMBER 18, 2020

The firm worked to arrange deep-dive interview sessions for CAR executives at key automotive media outlets. Bianchi PR also supported CAR by helping with event messaging and increasing media attendance at, and coverage of, MBS. In addition, for 24 consecutive years we have traveled to Traverse City, Mich.

Automotive 52

Automotive Conference Interviews Travel 52

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What is your secret to media relations success? While I would still pitch them on stories for my clients, my goal was also to become a resource for them.

Print 120

Print Tourism Transportation Film 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

APRIL 17, 2023

Particularly for heavy-duty commercial vehicles that carry heavier loads and travel longer distances, hydrogen fuel cells increasingly are gaining interest. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

JUNE 19, 2023

What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

JULY 10, 2023

What advice do you have for PR people that want to pitch you? A great PR pitch needs to tell me why I care so I can help tell readers why they care, too. Just existing, or doing a thing, isn’t enough to get news coverage anymore—especially in the current era of digital media audience declines and ever-tightening budgets.

Meeting 83

Meeting Report Automotive Media 83

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Traveling with Lt. That kind of PR pitching reveals a shot-gun approach. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Paul Pioneer Press , the weekly.

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Interviews Radio Journalism Newspapers 48

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. What are the keys to media relations success? Don’t be afraid to try an unexpected pitch angle or tap into a new media outlet.

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Leadership Local Pitching Social Media 120

Landis PR

MARCH 29, 2021

I’m very proud of that piece because of all the work that I put into researching and interviewing, and it added to the larger conversation. I love movies and entertainment, so I would love to attend an award show, interview the nominees and winners and write a story about the night. Tell us about your dream assignment.

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Meeting Media Local Interviews 96

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I got my start in journalism when I pitched a story about a cutting tool innovation. Travelling during non-pandemic times. What advice do you have for PR people that want to pitch you? Is your pitch in alignment?

Technology 56

Technology Meeting Automotive Media 56

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. You’ve helped secure placements for your clients in a variety of media. What’s your secret to media relations success? So how can your brand keep up? Rapid Fire Round.

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Fashion Apparel Pitching Consumer 120

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. Patrick’s Day which received coverage in key food, beverage and travel outlets. The technique is newsjacking.

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Case Study Television Video Pitching 52

Bianchi Biz Blog

JANUARY 10, 2022

What advice do you have for PR people that want to pitch you? I’m happy to chat about story ideas and pitches of all sorts. I also love to travel and am proud to tell people where my roots are. You might also be interested in: Meet the Media: John Irwin, Reporter at Automotive News. Contact me anytime: knagl@crain.com.

Meeting 74

Meeting Report Automotive Media 74

Bianchi Biz Blog

OCTOBER 5, 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch. But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

MARCH 21, 2022

What advice do you have for PR people that want to pitch you? Not doing any real (or enough) research of the people and publications that could best fit the information they are pitching. I enjoy baking, particularly old family recipes, and traveling anywhere I can. Any pet peeves with PR people?

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

OCTOBER 24, 2022

I also love hiking, reading (Stephen King is my guilty pleasure), traveling with my husband and friends, and playing ball and going for walks with my sweet dog Mia. What advice do you have for PR people that want to pitch you? Editors are busy and flooded with emails and PR pitches all the time. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. As soon as somebody says, “I like to travel internationally. Most reporters aren’t rich enough to travel the world. I’m a bicyclist.

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Ethics Travel Writing YouTube 82

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. Or maybe it’s offering access to corporate experts and executives who are typically inaccessible during “normal” times because of hectic meeting and travel schedules.

Media Relations 75

Media Relations B2B Media Conference 75

Bad Pitch Blog

JANUARY 16, 2010

Here''s a good pitch of a different breed. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. 1) The Busy Road Less Traveled: Facebook has 350 million users. And while plenty of people are advertising on the social media network, how many of them are looking for a job? So here is his post.

Facebook 71

Facebook Pitching Advertising Advertising 71

Bad Pitch Blog

APRIL 27, 2008

The program is travelling the nation and every story gets archived in the Library of Congress. 4) Newsvetter We always remind people we like good pitches too. Newsvetter asks you media-designed questions that help you shape an informative pitch. 3) Story Corps Story Corps wants you to tell your story.

Journalism 40

Journalism Pitching Travel Interviews 40