The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. More partnerships and sponsorships.

Viral 136

Viral Creativity Advertising Advertising 136

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 82

Brand Branding Marketing Ethics 82

NewsWhip

JUNE 2, 2020

Marketing and Advertising. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. CASE STUDY.

Case Study 78

Case Study Study Viral Data 78

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. A brand nickname is like a viral video. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr.

How To 101

How To Viral Advertising Advertising 101

Sword and the Script

JUNE 9, 2015

Marketing isn’t harder or easier than in previous years, but it is, in a time where people avoid, ignore or block advertisements as The Economist noted, substantially different. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Flack's Revenge

MARCH 8, 2018

Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. They also mentioned a recently released Chrome extension that they say predicts content virality. Their approach involves the use of social engagement data as a PR metric. This idea makes sense.

Data 159

Data Media Software Viral 159

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Print Advertising 120

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising.

Social Media 120

Social Media Media Instagram Advertising 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? However, only a fractional 2.8%

Mobile 60

Mobile Survey Marketing B2C 60

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 78

Marketing Viral Consumer Brand 78

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” We’re so glad everyone is talking about our water!,”

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. You can trace its roots via a viral-like mutation back to AVE. It’s nonsense.

Measurement 0

Measurement Advertising Advertising Viral 0

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. The days of measuring influencer marketing strategy efficacy by engagements and impressions are over.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. There are non-technical, mechanical tactics that you can use to incorporate measurement in a campaign (use promotional codes, ask questions on the phone, questionnaires). Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. We also have a production team that can make long form content, movies, documentaries.

Trends 78

Trends Brand Branding Reddit 78

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Deception has been part of human history since the serpent misled Adam and Eve.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 6, 2015

I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? .” – Adrienne LaFrance, The Atlantic , April 29, 2015.

Viral 120

Viral Facebook Measurement Advertising 120

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates.

Social Media 149

Social Media Marketing Media Facebook 149

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] It’s a quick, effective way of generating brand awareness.

Marketing 28

Marketing Employee Wikipedia Data 28

Cision

JULY 25, 2016

By design (which Facebook, Instagram and Twitter alter with algorithms), advertising and promotion on these platforms is a common tactic for communication and marketing professionals to get a tangible amount of scale and the appropriate type of interaction. Measurement enables adaptability. Thoughtful measurement. Conclusion.

Facebook 120

Facebook Instagram Measurement Twitter 120