NewsWhip

APRIL 27, 2023

Finding the right artist, blogger, photographer, or video creator can feel daunting for a brand, and #Paid works to match brands with the right creator for their audience. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. ” Yet at a more recent PCNY luncheon, even fixed broadcast and cable TV programs took it on the chin when compared to the surging digital video ecosystem. TV may be sexy, and exciting, but [it pales next to digital video in terms of reach].”

Video 28

Video Print Television Journalism 28

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Viral videos of kids playing with toys or reacting to surprises can generate immense engagement, leading to increased brand visibility.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. Using humor to his advantage.

Sports 117

Sports Film Television Transportation 117

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. It’s also worth noting that individuals and other organizations create the seemingly infinite array of videos that appear on the platform. How could I have been so wrong?

Privacy 72

Privacy Social Media Trends Video 72

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing. There’s been a reduction in audio and video production quality driven by broadband and web conferencing. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Utilize Video Marketing Strategies. Video marketing is a must! Video marketing is made for such people.

Marketing 92

Marketing SEO Radio Video 92

PRSay

JUNE 5, 2023

I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The show itself was born out of a local station, Twin Cities Public Television (TPT), in Minnesota. Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

Shift Communications

NOVEMBER 5, 2015

Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Have you tried shooting and loading 360 degree video on Facebook yet? Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Have you tried shooting and loading 360 degree video on Facebook yet? Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Have you tried shooting and loading 360 degree video on Facebook yet? Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

NewsWhip

FEBRUARY 5, 2020

The Super Bowl remains one of the biggest events in American television for the ad breaks as much as the game itself. Interestingly, only half of the top posts were native video showcasing the ads themselves, while half were links back to websites that featured the ad. But what was the most engaged content around the Big Game?

Web 78

Web YouTube Facebook Television 78

Stephen Waddington

JUNE 15, 2020

simplycommunity members had their own lounge with exclusive access to the recordings after the event) and video panels for break-out sessions. Learnings were taken from the world of radio and television to bring simplyIC to life. The platform enabled us to create rooms for specific content or communities (e.g.

Enterprise 88

Enterprise Technology Community Internal 88

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. So what does all of this mean?

Marketing 52

Marketing Mobile Social Media Comparison 52

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. I've mentioned it on television before. When I record a video talking about some good things about Bulgaria. That's the only true measure of success. Host: Let me share a story. When I was 18 or 19, my mother and I visited California.

Television 59

Television System Interviews Travel 59

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

APRIL 2, 2023

He shared his thoughts on the past election campaign of participating parties, as well as his opinion on concrete measures and actions that would lead to a better economic policy in Bulgaria. What struck me much was that in all the debates, in all the television studios, people were talking over each other. Hello and welcome.

Government 52

Government Policies Television Crisis 52

Critical Mention

MAY 21, 2020

Social media provides a place for people to connect and share like-minded sentiments and opposing opinions through tweets, videos, posts and comments. Social media provides a place for people to connect and share like-minded sentiments and opposing opinions through tweets, videos, posts and comments.

Sports 111

Sports Social Media Media Groups 111

5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. One of the most compelling panels I attended at Advertising Week New York this year whas when two of our tech clients, Xaxis and The Trade Desk, got on stage to discuss video and omnichannel strategy.

Advertising 89

Advertising Advertising B2B Creativity 89

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. I am not so sure and I have a bit of a theory.

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A f) Measuring Kevin Akeroyd’s legacy at Cision via PRWeek and Sean Czarnecki.

Pitching 78

Pitching Instagram Survey Data 78

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. What level of eye contact is best in video? Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Sword and the Script

SEPTEMBER 29, 2015

Blendtech is another example, where an engineering company that initially didn’t believe in marketing, started a series of 145 “Will it Blend” YouTube videos that have earned a half-billion views. Also see: We Should Measure Content Marketing by Relationships. Also see: Why Content Marketing is the New Branding. Absolutely nothing.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Maxim Behar

JANUARY 11, 2024

There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" I keep thinking that for example if television was a revolution compared to the printing press and the newspaper because it gave so many people the ability to see the same thing in real time and learn about it visually.

Leadership 59

Leadership Social Media Creativity Ethics 59

Critical Mention

FEBRUARY 6, 2020

If anything in this piece sounds familiar, take a look at this one-minute video to see how fast and intuitive a media monitoring platform can be. . . Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. Eric Lebowitz.

How To 106

How To Media Radio Print 106

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Players of the Wing Commander video game series know him as the series protagonist. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Engagement with news brands online is messy and tricky to measure. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Host: However, some restrictive measures will have to be observed upon arrival on the island.

Tourism 52

Tourism Government Hotels Travel 52

Mindful Marketing

OCTOBER 19, 2018

The wildly popular video game does seem like a compulsion for some, but does its play really rise to the level of addiction, and if so, who’s responsible? Sweeney started his video game company, originally called Potomac Computer Systems, in 1991, at the age of 21, in his parent’s house in Potomac, MD.

Chemicals 50

Chemicals System Video Television 50

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. Anyone of you might be sitting recording, photographing and videoing what I’m saying right here, right now. This obsession with newspaper, radio and television coverage – earned media – is a rabbit hole we disappeared down in the 1950s. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. However, there should be concrete yardsticks by which to measure such efforts. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Now, though, there’s more video content to compete with and more limits on the types of branded content a newsroom will take. Needless to say, it’s all a bit overwhelming.

Strategy 40

Strategy Media Radio How To 40